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Congratulations on launching your new website! You’ve taken that important step toward creating or refreshing an online presence for your business. However, it doesn’t end there. A website is not a “set it and forget it” kind of deal. You need to make sure that your site attracts traffic, generates leads, and ultimately converts visitors…

It’s been five days since Elon Musk tweeted his decision to replace the Twitter bird logo, and we have some thoughts. On July 22nd, Musk tweeted, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” We’re unsure of the personal vendetta he has against all the birds, but we…

Your brand is the foundation of your business’s identity. It represents not only your products or services, but also your values, personality, and the relationship you have with your customers. It effectively shapes how customers perceive and interact with your business. So how do you establish a strong brand image that resonates with customers and…

Let’s face it, growing your business can be tough. You’ve got a million things on your plate, from making payroll to keeping customers happy, and a marketing strategy might be the last thing on your mind. Maybe you’ve heard of Pay-Per-Click (PPC) Advertising, but you’re not sure if it’s the right strategy for your business.…

Whether you’re launching a new website or refreshing an existing one, incorporating search engine optimization (SEO) into the web design can help your small business reach more customers. Websites designed with SEO in mind can rank higher in search engine results and drive more traffic to your site. In this post, we will discuss how…

Employee recruitment and effective marketing strategies go hand in hand when reaching out to potential employees. Every job listing is essentially a way for businesses to market themselves to prospective candidates. Listings present an opportunity to promote the value of employment at your company, as long as they’re written and formatted to appeal to your…

Email marketing has one of the highest return on investments as a digital marketing strategy. With an average gain of $36 to $44 for every dollar spent, it makes sense to consider it as part of your marketing plan. Billions of emails are sent and received each week, and many people check their email multiple…

Let’s Get Digital this week with our next employee spotlight – Jodie Pierce. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and these employees know how to get the job done! Jodie joined Media Development in 2018 and has since transitioned into the role…

Social media is an essential tool for businesses wanting to engage with their audience. It provides a platform for businesses to connect with potential customers, showcase their products, and build brand awareness. However, establishing a presence on social media platforms is simply not enough. To truly connect with your audience, you need to include conversational…

Email marketing is one of the most effective ways to engage with your customers. However, the sheer amount of emails flooding people’s inboxes makes it hard to stand out. The subject line is your email’s first impression, so if it’s not enticing, readers won’t feel compelled to open it. In this blog post, we discuss…