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With so many social media platforms out there, it can be difficult to decide where to start. Just thinking about creating content for each platform can give you decision fatigue. You’ve likely stumbled upon countless articles telling you to “be more human” and “less robotic” in your social media strategy. While you read these words,…

Let’s Get Digital this week with our next employee spotlight – Josh Mullner. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and our employees know how to get the job done! Josh joined Media Development (now Vervocity) in 2014 and has been producing eye-catching,…

Your website is the online storefront for your business. If it isn’t optimized for paying customers, it could be the equivalent of a shop with dim lighting, unclear signage, and long checkout queues. That’s not a good first impression. Optimizing your website for conversions isn’t just nice to have; it’s a must-have. Customers expect a…

Have you ever felt like your business spends too much time and money on marketing campaigns that aren’t driving results? Chances are, you may not be using data-driven marketing. Data-driven marketing takes the guesswork out of knowing what works for your business and target audience. By using real data from real customers, businesses can push…

The holiday season is just around the corner, and businesses are already preparing for one of the busiest times of the year. A successful holiday marketing strategy can significantly impact a business’s bottom line. However, it doesn’t happen overnight. It takes careful planning, resource allocation, and the right tactics to cut through the noise and…

The term ‘search engine optimization’ (SEO) has been around since the mid 90s, but some business owners struggle to grasp the concept of what search engine optimization actually does. We can’t say we blame them. Although the term has been around for over twenty years, SEO has drastically evolved over the course of two decades…

If there’s one phrase that causes Search Engine Optimization Specialists around the world to hold their breath, it’s “a Google Search Core Update has launched.” Google launched its most recent core update earlier this week. However, the full update could take weeks to roll out as it makes significant changes to the search algorithms and…

Did you know that it took you approximately three seconds to read this sentence? That’s about the same amount of time you have to capture your audience’s attention. In a world where goldfish reportedly have longer attention spans than humans, we need to rethink our approach to content creation. In this blog, we dive into…

Let’s Get Digital this week with our next employee spotlight – Alpha Cepeda. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and these employees know how to get the job done! Alpha interned with Vervocity in the summer of 2022 and recently joined our…

Congratulations on launching your new website! You’ve taken that important step toward creating or refreshing an online presence for your business. However, it doesn’t end there. A website is not a “set it and forget it” kind of deal. You need to make sure that your site attracts traffic, generates leads, and ultimately converts visitors…