Email marketing has one of the highest return on investments as a digital marketing strategy.
With an average gain of $36 to $44 for every dollar spent, it makes sense to consider it as part of your marketing plan. Billions of emails are sent and received each week, and many people check their email multiple times a day.
Great campaigns start with a great email list. A high-quality email list consists of engaged and genuinely interested subscribers who are more likely to respond positively to your marketing efforts. This not only leads to higher open and click-through rates but also significantly improves conversions and customer retention.
In this blog, we cover the basics of building and nurturing an email list to ensure that your business is reaching the right people with the right message.
Step 1: Start with a clear strategy
The first step in building an email list is to have a clear strategy in place. Define your goals, who your target audience is, and how you’re going to reach out to them. Determine what kind of content you’ll be providing and how often you’ll be sending emails. Having a clear strategy will help you stay focused and consistent in building your email list.
Step 2: Optimize your opt-in forms
Opt-in forms are the forms that people fill out to sign up for your email list. Make sure your opt-in forms are prominent on your website, and that they are optimized for conversions. Keep your forms simple and easy to fill out, and make the value proposition clear.
Step 3: Offer value to your subscribers
After establishing your strategy, start giving people a reason to sign up. People are more likely to subscribe to your email list if they feel they’re getting value from it. Offer exclusive content, promotions, and discounts to your subscribers. Keep them engaged by providing informative and relevant content that they would be interested in.
Encourage feedback and suggestions from your subscribers and make sure to reply to their queries promptly. This will encourage people to provide their contact information, and allow you to connect with them.
Step 4: Use various tactics to collect email addresses
Along with offering incentives, there are various other ways of collecting email addresses. You can use a sign-up form on your website, run social media campaigns, or create referral programs. Make sure that you’re using a combination of tactics and monitor their effectiveness.
Step 5: Segment your email list
Segmenting your email list means dividing it into different groups based on common characteristics such as location, interests, age, behavior, and demographics.
By segmenting your list, you can send targeted and personalized emails to each group, which leads to higher open rates and engagement. Use a Custom Relationship Management (CRM) tool or email marketing software, like MailChimp, to automate this process. This will help you send more relevant messages and increase the chances of conversions.
Step 6: Send relevant and valuable content
The key to nurturing your email list is sending relevant and valuable content. Make sure your content is informative, helpful, and entertaining. Keep your emails short and sweet, and make sure they have a clear call to action. By providing value, you’ll build trust and credibility with your audience, which can lead to more conversions.
Step 7: Monitor and analyze your performance
To measure the success of your email marketing efforts, you’ll want to monitor and analyze your performance. Use analytics tools to track metrics like open rates, click-through rates, bounce rates, and conversions. Use this data to optimize your email marketing strategy, test different email templates and subject lines, and improve your overall campaign performance.
Building and nurturing your email list is crucial for the success of your email marketing efforts. By targeting the right audience, you can also reduce the chances of your emails being marked as spam, which in turn helps maintain your reputation and deliverability. It’s important to keep in mind that email marketing is a continuous process of testing and optimizing, so be patient and committed to providing value to your audience.
At Vervocity, we understand that even a perfectly crafted email campaign won’t be successful if it isn’t delivered to the right people. That’s why we help businesses start from scratch, building an email list that drives results and creating campaigns that bring value to your customers.
If email marketing interests you or your business, reach out to us! We’d be happy to chat about how email marketing can complement your marketing strategy.