Blog

Email marketing is one of the most effective ways to engage with your customers. However, the sheer amount of emails flooding people’s inboxes makes it hard to stand out. The subject line is your email’s first impression, so if it’s not enticing, readers won’t feel compelled to open it. In this blog post, we discuss…

Imagine this… You recently adopted a dog (congratulations)! This new best friend is desperately in need of a haircut. You know it’s about to become a problem, so you pull your phone out to search for dog groomers near you. Multiple results appear. Who do you contact? A business with no reviews and an outdated…

Big red apples look delicious, but did you know the color red can also express urgency and other emotions? That’s because color is a powerful and effective mode of communication. Colors influence mood, behavior, and even emotions; in turn, affecting branding and marketing. Graphic designers carefully use colors so that design has a purpose. But…

Search engine optimization (SEO) is necessary for business owners who want to increase their visibility online and reach more customers. A large percentage of people now rely on search engines when looking for products or services they need. A simple search query can provide thousands of results, but many people don’t scroll past the first…

Cyber attacks are on the rise, and unsecure websites are prime targets for malicious malware. Due to an increase in spam and hacking attempts, websites need continual surveillance. This ensures that the data from your business and customers stay secure. Business owners must take the necessary measures to protect their website’s sensitive data. One of…

In today’s fast-paced business world, it can be challenging to stand out from the competition. Many business owners struggle with differentiating themselves in a competitive market. With so many businesses vying for customers’ attention and loyalty, it can seem like an uphill battle to be the one that stands out. However, the right approach can…

Valuable content is essential for your social media strategy, but it isn’t the only factor in establishing a strong social media presence. Social media platforms have over four billion active users, so you’ll need a combination of content and formatting to ensure your business stands out on each platform. One of the biggest formatting challenges…

Digital marketing continues to drive the growth of modern businesses. If you want to be successful in today’s digital age, you must establish a strong online presence that reflects your business goals. However, establishing an online presence alone isn’t enough to deliver results. You need to determine if your digital marketing strategy is effective or…

Social media has become one of the most powerful digital marketing tools. Billions of people actively use social media platforms every day, and businesses can monitor this activity to their advantage. But as social media continues to grow, it’s easy to be overwhelmed by the volume of information out there. So how can you effectively…

Let’s Get Digital this week with our next employee spotlight – Melissa Wayland. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and these employees know how to get the job done! Melissa joined our team in 2020 as the Administrative Assistant and has been handling…