There’s so much going on in the digital marketing industry! Things evolve and change at a rapid-fire pace. We try to keep you informed on a regular basis with our blog, where we break down the latest advancements, trends, and news in the marketing and digital world. Stop by often… and tell us what you want to know more about! Our experts will find the answers! Subscribe to our email newsletter for weekly updates to learn more.

best uses for QR Codes in marketing strategies

Best Uses for QR Codes in Marketing Strategies

QR codes turn moments into action. Instead of hoping someone remembers your ad or looks you up later, ...
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What Happens When You Ignore Reviews

Online reviews often shape opinions about your brand before you have the chance to. Many new customers read ...
Vervocity photographer taking candid photo with camera

How Bad Photos Hurt Good Brands

A low-quality photo can make even the strongest brand appear unpolished. Customers often form first impressions of your ...
man sitting at table and working on laptop

Five Marketing Myths Costing You Money

Smart marketing starts with a clear direction. As a business owner, you want your marketing to make an ...
Mary smiling and looking at the camera

Let’s Get Digital: Mary Hoette

Let’s Get Digital this week with our next employee spotlight – Mary Hoette. Our Let’s Get Digital segment ...
Write Content for People First Not Search Engines text overlay graphic

Write Content for People First, Not Search Engines

Search engine queries begin with a desire to make a connection. Whether that connection is tied to information, ...
How Likes Affect Instagrams Ranking Algorithm

How Likes Affect Instagram’s Ranking Algorithm

Valentine’s Day is all about sharing the love, and Instagram’s Ranking System isn’t much different! Every time you ...
Five common ADA Compliance Issues for Websites

Five Common ADA Compliance Issues for Websites

Your website could be excluding a large portion of your target audience. The web should be inclusive and ...
How to engage your silent social media followers

How to Engage Your Silent Social Media Followers

Business owners often measure the success of their social media strategies by visible engagement. However, you’ve probably noticed ...
How to clear browser cache

How to Clear Your Browser’s Cache

It's frustrating when websites look old or outdated despite recent updates. You may even see one version on ...
time to change account passwords

It’s Time to Change Your Account Passwords

Take a look at your calendar. You most likely have reminders for important events like tax deadlines, business ...
Last-Minute Holiday Marketing for Small Businesses

Last-Minute Holiday Marketing for Small Businesses

Can you believe it’s already mid-November? The days seem to fly by as the end of the year ...
kayla hageman sitting at table and smiling

Let’s Get Digital: Kayla Hageman

Let’s Get Digital this week with our next employee spotlight – Kayla Hageman. Our Let’s Get Digital segment ...
what is the rule of 7 in b2b marketing

What is the Rule of Seven in B2B Marketing?

Think about the amount of ads, emails, and social media posts you encounter daily. It's a lot, right? ...
TikTok has launched Search Ad Campaigns

TikTok Has Launched Search Ad Campaigns

TikTok rolled out a new feature for businesses wanting more targeted results from their paid ad campaigns. On ...
When to use a landing page to maximize conversions

When to Use a Landing Page to Maximize Conversions

High-traffic campaigns are great, but if clicks aren’t turning into customers, something is missing from the conversion funnel. ...
What to do if you click a suspicious website link

What to do if You Click a Suspicious Website Link

Unfortunately, it’s not uncommon to accidentally click a suspicious link.  Social media is notorious for spammy links, and ...
Your guide to domains and the domain name system

Your Guide to Domains and the Domain Name System

If we gave you five minutes to tell us who currently hosts your website or domain name, could ...
How An Inconsistent Brand Voice Can Harm Your Business

How an Inconsistent Brand Voice Can Harm Your Business

Imagine a new coffee shop opening in your town. The first time you go in, the barista welcomes ...
why custom website design is worth the investment

Why Custom Website Design is Worth the Investment

It’s frustrating when a website doesn’t generate leads or conversions from its online traffic. It's like opening your ...
lisa looking at camera and smiling

Let’s Get Digital: Lisa Novinger

Let’s Get Digital this week with our next employee spotlight – Lisa Novinger. Our Let’s Get Digital segment ...
five email marketing tips that captivate and convert

Five Email Marketing Tips that Captivate and Convert

Email marketing isn't going anywhere, and for a good reason - it works. As a busy business owner ...
THE LONG-TERM IMPACT OF WHITE HAT AND BLACK HAT SEO TACTICS

The Long-Term Impact of White Hat and Black Hat SEO Tactics

Search engine optimization (SEO) is an ever-evolving concept with many different strategies for boosting website visibility. What works ...
How Vervocity can fill the gaps in your marketing

How Vervocity Can Fill the Gaps in Your Marketing

Marketers often wear many hats, especially in smaller businesses. One minute, you're a social media expert; the next, ...
The Difference Between Marketing And Advertising

The Difference Between Marketing and Advertising

Marketing and advertising often get lumped together as one and the same. You might even ask yourself, "But… ...