Social media is an essential tool for businesses wanting to engage with their audience.

It provides a platform for businesses to connect with potential customers, showcase their products, and build brand awareness. However, establishing a presence on social media platforms is simply not enough. To truly connect with your audience, you need to include conversational content.

Conversational content is a type of content that encourages your audience to engage with you. It has become increasingly popular on social media over the past few years.

In this blog post, we explore five benefits of creating conversational content on social media, and how it can help you effectively connect with your audience.

1. Builds Authentic Engagement with Your Audience

Conversational content helps build a more personal and authentic connection with your customers.

Start by creating a dialogue with your audience. By initiating a conversation rather than just broadcasting your message, you can create more meaningful interactions that make your brand stand out. Authentically show that you care about their opinions and value their feedback. Expressing an interest in their comments will build trust and loyalty with your customers, which can lead to increased engagement, customer satisfaction, and ultimately, sales.

To create conversational content, you need to ask open-ended questions, start a conversation, or invite your audience to share their thoughts and feelings about a topic related to your business.

2. Provides Valuable Feedback

Creating conversational content not only builds engagement, but it can also provide valuable feedback for your business. Use social media to ask your audience questions about your products, services, or even the content you are sharing. Questions in captions, story polls, post polls, and live Question and Answer sessions are a few of the ways you can reach out to customers directly.

When customers provide feedback, it helps gain insights into what your customers like or dislike. You can also learn what they think about your brand, and what they want or need from your products, services, or content in the future. Use this information to help navigate your brand identity and create even more targeted content.

3. Increases Brand Awareness

Audiences that relate to or engage with your content are more likely to share it with their followers and friends. Shares on platforms like Instagram and Facebook broaden your audience reach, and more people are likely to see your post that may have not otherwise seen it. This can lead to a snowball effect, where more people become aware of your brand and also choose to engage.

If you’d like to continue the conversational process after the post has been shared, leave a comment thanking the person or business for sharing your content. Let them know that you saw the share and appreciate their engagement.

4. Helps Humanize Your Brand

Social media users have become accustomed to receiving ads and sales pitches across their platforms. Instead of always focusing on what you want to offer, try using conversational content to humanize your brand. Engage with your audience in a conversational tone and provide value to your customers, so you can show that your brand is more than just a product or service. Brands that feel relatable and approachable are more likely to attract and retain customers.

Content that encourages engagement and friendly conversations helps differentiate your brand from your competition. Instead of being another business on social media, you become a brand that people want to interact with and follow. Show behind-the-scenes posts of your processes, or introduce the team in a personal way. Post actual testimonials from actual customers, and remain transparent and honest with your audience. Use words that are easy to understand, and don’t over complicate your message. Show them that you are humans working together to build a brand they can relate to.

5. Drives Conversions

Every post you make should have a goal behind it. Do you want to teach your audience how to use your product or service? Are you providing content for the sole purpose of entertainment or showing customers how your business works? No matter what that goal is, it’s important to include a call-to-action (CTA) within your content to explain what it is you want your customers to do.

A CTA within conversational content can make the action appear less pushy and more enticing. Talk to your customers like you’re talking face-to-face with a friend. Communicate in a way that gives them value and shows the benefit of interacting with your brand. Build customer trust with your message and then encourage them to take the specific action. This, in turn, will lead to more conversions.

Customers that trust your brand are more likely to complete the CTA and lead to conversions. Social media conversions include visiting your website, following your page, sharing your content, leaving a comment, scheduling a free trial, visiting your storefront, and making a purchase. When you show your customers that you understand their needs, they’ll feel more inclined to interact with your brand.


Conversational content doesn’t have to be included in every social media post you make, but it should be implemented into your strategy.

We hope the benefits outlined in this post have provided you with a starting point for your future social media posts. As always, if you need further assistance, please feel free to contact us or give us a call at (217) 222-1451. We’ll help you develop a strategy that truly resonates with your customers.