Let’s Get Digital this week with our next employee spotlight – Jodie Pierce. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and these employees know how to get the job done!

Jodie joined Media Development in 2018 and has since transitioned into the role of Advertising Specialist with Vervocity. She is an expert in all things related to search engine optimization (SEO), pay-per-click (PPC), copywriting, and digital advertising. Let’s explore Jodie’s passion for digital marketing and what it means to be an advertising specialist.

How would you describe the difference between SEO and PPC?

Two of the most effective strategies to drive traffic and boost sales are PPC (pay-per-click) and SEO (search engine optimization). PPC is a form of advertising where businesses pay a fee each time their ad is clicked, effectively buying visits to their website. On the other hand, SEO focuses on improving a website’s organic ranking in search engine results pages (SERPs) to help increase traffic to your website. PPC is usually for short-term goals while SEO focuses on the long-term.

SEO is a slow process while PPC will start seeing results immediately. Businesses can utilize both strategies at the same time.

Is SEO important for every business?

If you have a website and you want it to consistently attract more customers over time, SEO is a good idea. The larger your keyword list, the more content you should invest in. The more you invest into your website, the better it will work for you.

What advice would you give to business owners looking to improve their visibility online?

Learn what your keywords and search intent are and include this content in everything you do – from your website to your social media.

What does an average workday look like for you?

I attend a lot of meetings! Otherwise, I am checking in on my accounts and doing the work of SEO and Google Ads.

Can you explain what it means to be a Google Partner?

Being a Google Partner means you have completed the required courses in the Google Skillshop, you have reached the spend requirements in Google Ads, and that your accounts are performing to Google’s standards. It is not easy to be a Google Partner, and I am proud of that certification.

What do you like most about working at Vervocity?

We are a bunch of goofballs, but also really smart people. I am proud to work amongst this zany crew.

What advice do you wish you could tell your younger self?

I told myself when I graduated college to be flexible, and I always have been. So that was my good advice! This industry is constantly changing, and it requires constant learning and adaptation – change is the only thing you can rely on at this point and you have to embrace that.

Can you tell us a fun fact about yourself not related to Vervocity?

I am currently playing The Legend of Zelda: Breath of the Wild and have the master sword, ancient armor, Hylan Sheild, and four Divine Beasts. I had FOMO for Tears of the Kingdom and figured I better start the series.

What would you say to potential clients considering SEO or PPC?

Be careful who you work with – if they can’t explain the work and the results in a way that makes sense to you – hire someone else who can. As someone who sees the work of other agencies when we get new clients – I can’t stress enough to trust your gut. If you feel like it’s all too confusing, you are working with the wrong people.

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