Congratulations on launching your new website!
You’ve taken that important step toward creating or refreshing an online presence for your business. However, it doesn’t end there. A website is not a “set it and forget it” kind of deal.
You need to make sure that your site attracts traffic, generates leads, and ultimately converts visitors into customers. In this blog post, we’ve put together a list of after-launch services to help our customers decide what comes next.
1. Search Engine Optimization (SEO)
Search engine optimization is vital to any website’s success. It helps your website rank higher on search engines and drives more organic (unpaid) traffic to your site. By optimizing your content and structure, you can ensure that it is visible to your target audience. An SEO audit can identify technical issues that are hindering your site’s SEO, while keyword research can help uncover popular queries that users are searching related to your industry.
At Vervocity, we design our client’s websites to be SEO ready as soon as they launch. However, search engine optimization is a marathon event. Search engine algorithms and SEO trends are constantly changing. Our Google-Certified Advertising Specialist stays up-to-date on these trends and regularly tracks progress to ensure it is ranking well on search engine results pages.
2. Content Marketing
Content is the backbone of most digital marketing strategies, especially when your goal is to convert leads into actual results and paying customers through your site. Effective content can help you engage potential customers and nurture them through the buying process.
Blog posts, social media posts, landing pages, e-newsletters, videos, and other digital content can give users a reason to visit your website, educate them about your offerings, and position you as a thought leader in your industry. Fresh content is also key to SEO. Search engines favor websites that regularly publish new content.
3. Pay-Per-Click (PPC) Advertising
While SEO focuses on organic traffic, Pay-Per-Click Advertising is a paid way to drive traffic and generate leads. Your highly-optimized ads are placed on platforms like search engines or social media, and you only pay when someone clicks on your ad. This means that you can target users who are most likely to purchase your products or services and avoid wasting resources on users who might not be a good fit. Platforms like Google Ads and Facebook Ads offer various targeting options, such as geographic location, demographics, interests, and more.
One advantage of PPC is that it can be a seasonal strategy. Campaigns can be started and stopped at any time, allowing you to only run ads during the times when you need an extra boost of online visibility. When PPC ads are efficiently optimized, they provide immediate exposure to a targeted audience. Businesses can control their ad budget and adjust it based on performance. Detailed analytics enable businesses to measure the effectiveness of their campaigns in real time, allowing them to quickly make adjustments to improve results. PPC can significantly boost brand visibility and recognition, even if users don’t click on the ads immediately.
4. Analytics and Reporting
Analytics provide insights into how visitors interact with your website. By monitoring your analytics, you can understand which pages are most popular, where visitors are coming from, and track conversions. This information can help you identify areas for improvement and optimize accordingly.
To measure the success of your site, you need to track its performance using analytics tools like Google Analytics. Analytics can also identify which sources generate the most leads. Reporting can help you understand how your campaigns are performing and identify areas for improvement.
By analyzing this data regularly, you can make informed decisions about how to allocate your resources and further optimize your user experience.
5. Website Maintenance
Your website is your digital storefront; it needs just as much attention and upkeep as a physical store would. Regular maintenance involves updating your content, fixing any broken links, testing forms, and ensuring that your site is secure. Failure to maintain your website can result in slower load times, security breaches, and poor user experience.
Your content should be updated, accurate, and relevant to your customers’ needs. It should change as your business grows, reflecting that growth and helping customers stay up-to-date on product launches, new services, and company news.
Proper security measures should also be in place. This includes frequent backups, security scans, and updates to third-party plugins or software. Websites are prime targets for spam, malware, and hackers. Daily security monitoring helps fight against potential threats and protect your hard work.
Regular monitoring can be time consuming and take away from other important business tasks. Vervocity offers 24/7 security monitoring, daily backups and malware scans, and free malware removal through our Website Hosting and Security Plans.
Our Website Support Specialist ensures that our clients’ websites are protected against vulnerabilities, even the sneaky ones. Our proactive approach to designing websites with high-level security is included with every website we design, and we like to supplement that approach with on-going monitoring and support.
Launching a website is just the first step toward building an online presence for your business. To ensure that your site continuously generates leads and drives sales, you should consider investing in digital marketing and website services even after it has launched.
As a full-service creative and digital marketing agency, Vervocity provides our clients with everything they need to launch and maintain a successful website. Our in-house professionals work in a collaborative environment to ensure every customer receives a truly optimized experience.
From website design and development to content creation, SEO, and on-going web support, we provide a full complement of marketing, advertising, and digital services that are strategically planned and exceptionally executed.