An Intro to Color Temperature and White Balance

When preparing your perfect shot, it’s important to get your settings right. Exposure might be the first one that comes to mind, and it is true – exposure is one of the most important aspects of images and videos (check out our blog post on exposure). However, you need to consider color temperature and white balance,…

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Free Online Tools for Creating Graphics

free online tools for creating graphics

It may be the beginning of fall, but you’ll need more than pumpkin spice to spice up your visual marketing. Don’t worry, you don’t need to be an expert graphic designer to create eye-catching visuals. The web is full of free online tools to help get you started with graphic design ideas and templates. You’ll…

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Content Creation Guidelines You Need to Know

content creation guidelines you need to know

It’s inevitable – your business needs copywriting to compete in the online world. From website copy to blogs to social media posts, you’re bound to come across digital platforms that require written content. So how do you use these platforms to create compelling content that attracts customers and generates results? One of the most important…

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3 Ways to Boost Instagram Engagement

3 ways to boost insta engagement

Visual content is the best way to connect with your followers, and Instagram focuses solely on a high-end visual experience. With hundreds of millions of daily active users, it is one of the most effective platforms for engaging audiences. According to a Rival IQ study, the median engagement rate on Instagram is 0.98% across all…

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10 Reasons Local Digital Listings Are Important

10 reasons local digital listings are important

In a society that relies on the Internet to find the closest businesses “near me,” digital listings have become increasingly important. A business that is not listed online is missing out on potential customers. In fact, according to a Yelp survey, 85% of consumers use the Internet to find local businesses. That’s a large percentage…

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The Importance of Updating Your Website

the importance of updating your website

Have you ever visited a website that looked old and contained outdated information? Frustrating isn’t it? This can be a big turn off for potential customers. Keeping your website current is a must with any business. Here are the top three updates to make on your website, and why they are so important. 1. Keep…

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5 Types of Website Plugins to Avoid

5 types of website plugins to avoid

There are currently over 55,000 plugins available within the WordPress Plugin Directory. That’s a lot of options. It would be difficult to browse through every single one, and it’s helpful to know which ones to avoid. Before we get into the five types of website plugins to avoid, let’s take a look at what exactly…

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Services You Might Not Know Vervocity Provides

services you might not know vervocity provides

When you think of Vervocity, what services come to mind? We offer a full complement of marketing, advertising, and digital services; but do you know everything that encompasses? You might have seen our logo at the bottom of websites. Maybe you’ve watched a commercial we’ve shared or a social media post we’ve been tagged in.…

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8 Reasons to Work with a Marketing Agency

8 reasons to work with a marketing agency

Whether your business is growing or you’re just starting out, promoting your company is one of the most important parts of building brand awareness and establishing customers. However, it can be difficult to focus on self-promotion while also doing what it takes to run a successful business. This is where marketing comes into play. A…

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Social Media Content Ideas for Small Businesses

social media content ideas for small businesses

Social media platforms offer an unlimited supply of content ideas. However, it can still be challenging to come up with new content for posts every week. Some people find that content creation is one of the hardest parts of social media management, but it doesn’t have to be! By planning ahead and keeping a list…

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