Running a business is a lot of work. Many owners and marketers wear a dozen hats, with social media manager being one of them. We know you know how time-consuming it can be to follow trends, create content calendars, post at the right times, engage your audience, check your analytics, and so much more.
Managing social media accounts can leave people feeling burnt out when they have one thousand other things to prioritize. Don’t worry, you’re not alone. It’s okay to admit that you could use help.
In fact, you’ve probably found this blog because you’ve asked yourself, “Do I need a social media manager?” The answer? Maybe. Probably. Let’s go through common social media management questions to help you decide if outsourcing a social media manager is the right move for your business.
When Should You Consider a Social Media Manager?
1. Do you have the time to grow your social media accounts?
Lack of time is one of the most common reasons for hiring a manager. Sometimes, it feels like there aren’t enough hours in the day to do everything that needs to be done.
Do you have the resources, time, and expertise to manage your accounts effectively? Social media management is a full-time job. Ask yourself if you have the time to make it successful.
A specialist has the expertise, know-how, and tools to manage your accounts efficiently so you can free up valuable time to focus on other important aspects of your business.
2. Are you getting results?
Follower count used to be the biggest measurement of success for accounts. Now, engagement metrics such as likes, comments, shares, high-quality interactions, and high-value content have taken center stage. Brands are focusing more on creating meaningful connections with their audience. Content that sparks conversation and resonates on a personal level is proving to be more valuable for establishing loyalty and driving long-term growth.
Do you respond to comments, messages, and reviews on your pages? A social media manager engages with your audience to create a community around your brand. If you’ve been trying to do it yourself and aren’t seeing the return you want, it might be time to hire a professional.
3. Are you up-to-date on the latest trends and algorithms?
Social media is constantly evolving. Keeping up with what’s new and on the way out is challenging, especially if you aren’t well-versed in digital marketing. A specialist can help you stay current with the latest trends and implement strategies aligning with your business goals.
4. Are you seeing a return on investment (ROI)?
Whether it’s time or money, social media demands a lot of resources. If you’re not getting the ROI you hoped for, it’s probably time to bring in a specialist to help.
5. Do you have the skills you need?
It may seem like some accounts effortlessly post content whenever they feel like it. We can guarantee that most of these accounts have a solid, planned strategy that makes it appear that way.
Social media is about creating a cohesive brand voice and strategy. Successful managers possess diverse skills to effectively manage and promote a brand’s online presence. Some of these skills include:
- Content Creation
- Graphic Design
- Strategic Planning
- Analytics Monitoring
- Search Engine Optimization (SEO)
- Community Management
- Trend Awareness
- Paid Social Media Advertising
- Crisis Management
- Time Management
- Video Production
If your business could grow with any of these skills, a manager could be the way to go.
6. Do you know how to analyze your performance?
Measuring the success of your social media pages helps you understand what’s working and what isn’t. If you aren’t sure how to analyze your performance, it may be time to hire a manager to do it for you. They can provide reports that give insights into your audience, engagement, and overall performance.
7. Do you have a social media strategy?
A strategy lays out your goals and how you plan to achieve them. If you don’t have a strategy, you may miss out on opportunities to grow your business. A manager can help you create a strategy that aligns with your business goals and engages your audience.
8. Is it hard for you to develop fresh content ideas?
Coming up with exciting and engaging content ideas can be a challenge. Social media management can help create relevant and engaging content for your business if you feel uninspired.
9. Do you know which platforms you should be on?
A social media manager can help you identify your target audience’s preferred platform, the type of content you want to create, and your goals.
10. Are you monitoring your channels for comments and messages?
Social media is a two-way conversation. Failing to monitor your channels can lead to missed opportunities and potentially damaging interactions. A specialist can help you stay on top of comments and messages and respond in a timely manner.
11. Do you already have a marketing department?
A social media agency can be a valuable addition to your business’s current marketing department. Social media managers help enhance current marketing strategies and bring specialized expertise to various platforms and trends. An outsourced social media manager collaborates closely with an existing marketing team to create consistent, high-quality content that aligns with the brand’s voice and goals. They take on the time-consuming tasks of content creation, scheduling, and engagement to free up the internal team to focus on other areas.
In this case, the goal of the social media manager is to fill in the gaps and collaborate with your marketing department to contribute to a cohesive and comprehensive marketing strategy.
12. Do you need help with other digital marketing tasks?
Managing a social media strategy sometimes requires more than just social media management.
Determine if you need additional digital marketing services like search engine optimization, pay-per-click advertising, web design, photography, videography, or content marketing services. A full-service digital marketing agency can provide multiple services, so you have everything you need in one place.
Hiring a social media manager can help you streamline your efforts and optimize your results.
Social media management requires consistent efforts and expertise to get the best results. If you’re a business owner who answered no to many of the questions discussed in this article, consider hiring a manager to improve your performance.
Are you looking for experienced and reliable social media management services? Vervocity can help!
We offer a full range of digital marketing services, including social media management and marketing, that can help your business thrive online. Our social media expert can help create a strategy, post consistently, and make sure your accounts are another tool in your business’s success toolbox. Contact us today to learn more!