E-commerce has rapidly evolved in the past decade, transforming the way businesses approach selling products and services. With technological advancements and increased consumer expectations, the e-commerce landscape is constantly changing.

As a business owner and online retailer, it’s important to stay up-to-date with the latest trends to create strategies that resonate with your audience.

In this blog post, we’ll discuss emerging e-commerce trends that businesses should watch out for next year.

1. Artificial Intelligence (AI)

Artificial intelligence has improved significantly over the past few years and continues to become more advanced. Search engines, businesses, and even social media platforms are taking advantage of the many applications of AI to improve user interactions.

E-commerce businesses can use AI to personalize the shopping experience for their customers. Businesses that integrate this innovative technology within their buyers’ journey can:

  • Provide instant customer service, answer questions, and guide customers through their shopping journey through chatbots and virtual assistants
  • Enable customers to search for products using images instead of text, improving search accuracy and convenience
  • Analyze market trends and customer behavior to help retailers price their products competitively
  • Predict demand and optimize inventory levels to ensure popular items are always in stock
  • Identify unusual patterns and prevent fraudulent transactions
  • Tailor customer preferences to help make the online shopping journey a seamless, more intuitive experience
  • Analyze past purchase data to predict future buying trends and suggest products to customers accordingly

By leveraging AI capabilities, e-commerce businesses can deliver a more engaging, personalized, and efficient shopping experience.

2. Augmented Reality (AR)

Augmented reality (AR) is gaining a lot of attention with the industry’s ability to bring new innovative shopping experiences to consumers. In 2024, we believe that AR will become more mainstream, with customers encouraging in-store and online digital experiences.

Augmented reality shopping experiences are designed to be immersive. Virtual showrooms allow customers to visualize how a product would look in their environment. It can help reduce the dissatisfaction of purchasing a product (such as furniture or home decor) that may have looked different from how they imagined it in their specific space.

person holding mobile device in room to show augmented reality couch in living room

Some e-commerce businesses also offer virtual try-ons for clothes, shoes, and accessories to promote the purchase. Brands that incorporate AR technology will be able to offer more visually rich and deeply engaging experiences to their customers.

3. Omnichannel Experience

Omnichannel retail is a business model in which all company channels, including physical stores, online shops, mobile apps, social media, etc., are integrated to provide a seamless and consistent customer experience. Customers can shop across different platforms and switch between them effortlessly while maintaining the same level of service and information continuity.

For example, a customer might browse products on a brand’s website, check reviews on its social media pages, and then finalize the purchase in-store. They may also order a product online and choose to pick it up at a local store. Throughout this process, the customer’s shopping cart, wish list, and other personalized features stay consistent across all platforms.

We believe the omnichannel experience will continue to grow in 2024 as more businesses aim to offer a consistent experience across all touch points. From in-store shopping to online purchases, omnichannel retail ensures customers can easily transition between different communication channels.

4. Social Commerce

One of the trends we have seen recently is the power of social media on e-commerce. Social commerce has become a popular way to shop online, and influencers across various platforms are working with brands to promote products.

In 2024, we expect social commerce to thrive as consumers continue to buy more products online through social media platforms. Facebook, TikTok, Instagram, and YouTube are among the most popular social platforms used for shopping. Businesses can use these channels to promote and sell products directly, encourage brand engagement, and utilize shoppable ads and live shopping.

5. Voice-Activated Shopping

Many consumers have already begun using voice assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant to place orders, get product information, and track packages.

This trend will continue to gain momentum in 2024 as it provides a sophisticated shopping experience with minimal effort from the consumer. E-commerce companies should optimize their online platforms and websites for voice search and voice-assisted ordering technology.

6. Mobile Shopping

Website designs must be optimized for mobile devices. Businesses that lack mobile optimization are missing out on a large portion of e-commerce customers.

In fact, according to Statista, estimated retail mobile-commerce sales in the United States exceeded 360 billion U.S. dollars in 2021. This figure is forecasted to grow almost twofold by 2025, amounting to approximately 710 billion U.S. dollars.

Online merchants have to ensure optimal user experience via mobile. Improved site speed, mobile-friendly designs, and simplified checkout processes enhance the mobile experience. Companies that have native mobile apps that are user-friendly will also continue to flourish. With more consumers shopping on the go, mobile optimization will continue to be a top priority for e-commerce businesses in 2024.


The future of e-commerce is exciting! Advancements in technology provide businesses the opportunity to create more personalized and engaging experiences for their customers.

As an e-commerce business owner, it is important to stay up-to-date with the latest trends to develop comprehensive marketing campaigns that appeal to modern-day consumers. By implementing these top trends in 2024, businesses can stay ahead of the curve and provide their customers with an exceptional shopping experience that meets their evolving needs.

Interested in these trends but too busy to explore your options? Reach out to us! Our digital gurus have experience building, integrating, and promoting e-commerce websites for various industries. Whether you’re looking for a responsive website design or custom product tracking and management, we have the team you need to get the job done.

Call us at (217) 222-1451 or fill out our online contact form to get in touch today.