We love a good marketing strategy that sends customers running… to your business, not away from it. Halloween is just around the corner, so we thought it would be the perfect time to uncover common mistakes that businesses make with their marketing.
Here are five spooky mistakes that could be scaring away your customers.
Your website is haunted
If your website is slow, cluttered, or just plain confusing, customers might feel like they’ve stumbled into a haunted house instead of your online storefront. Take some time to perform a website audit and fix any issues that could be causing your website to spook potential customers. Ensure that your site is user-friendly, responsive, and easy to navigate. First impressions are important, and you don’t want to scare customers away before they can get to know your brand.
On the other hand, having no information on your website can leave your customers in the dark. Think about it. You step into a haunted house, and it’s mostly empty. The anticipation of something lurking in the shadows keeps you on edge, but as you venture further, you find…nothing. It’s just a big, empty, silent house. Disappointed? Most likely.
When customers visit a website expecting to find information and instead find little to no content, it can be quite a letdown. They might feel lost, unsure of where to go or what to do next. The lack of direction can leave them feeling confused, frustrated, and likely to exit, never to return again.
Both scenarios share a common thread – a lack of engagement and fulfillment for the visitor. Just like a haunted house needs its ghosts and ghouls to create a thrilling experience, a website needs informative and engaging content to hold the interest of its visitors.
Don’t let your website become haunted. Fill it with valuable content that educates, entertains, and engages your audience. A website containing information your customers need to know is much more likely to keep visitors coming back for more.
You’re Ghosting Your Customers
Disappearing on your customers can be scary. When you don’t respond to their emails, calls, reviews, or social media messages, you’re creating a haunting experience for them. Customers may feel like they’re being ignored and their opinion isn’t valued.
If customers are reaching out to you and you’re not responding in a timely manner, they’ll start to feel neglected and unimportant. Make sure you’re responding to your customers’ inquiries as quickly as possible. Even if you don’t have an immediate solution to their problem, a quick response letting them know that you’re working on it goes a long way. Publicly responding to online reviews also lets potential customers know that their praise or feedback will be taken seriously in the future.
Your Social Media Has Become a Ghost Town
Many businesses rely on social media to connect with their customers, promote their products or services, and build their brand. However, neglected social media pages often become ghost towns. Some business owners create their pages and post content for a while, but then become too busy to keep up with regular updates or posts.
Consistency is key for active social media pages. Plan and create a content calendar that outlines what type of content you will post and when. Mix up the type of content you use, and consider creating videos, graphics, infographics, blog posts, or stories. Posting the same type of content over and over again can make your social media pages become stale or boring for your audience.
Engaging with your audience also helps to keep them active on your social media pages. Respond to their comments and direct messages. Ask questions, tag them in your posts, and run polls or contests. Interact with your audience to build a relationship with them so they feel connected to your brand.
You Use Witchy Spamming Tactics
No one likes to be spammed with unwanted marketing, whether it’s through email, messaging, or on social media. To prevent driving potential customers away, ensure that every message sent contains valuable information. Keep in mind that people value their privacy and want to control who they interact with online. Use your marketing campaigns wisely and avoid bombarding your customers with irrelevant messages or offers.
Uninvited pop-ups are another form of spamming your customers. While pop-ups can be a great tool for driving sales and getting the attention of visitors, there is a fine line between being helpful and being intrusive. Some businesses bombard visitors on their website, which can actually send them running in the opposite direction. It is better to limit the number of pop-ups, and make sure they are relevant and useful. Pop-up ads or boxes that offer discounts or promotions can be effective, but they should not be overdone.
Your Unique Selling Proposition (USP) Gets Lost in the Shadows
Just as a full moon can be covered on a cloudy Halloween night, your unique selling proposition (USP) can also get lost in the shadows if not properly highlighted.
Your USP sets your business apart from the competition and showcases how you can meet the specific needs of your customers. Use market research and a deeper dive into your brand to understand what makes your product or service unique. Take time to assess your competition and identify ways you can differentiate yourself and set your business apart. Once you’ve effectively identified your USP, communicate it to your target audience throughout all of your marketing channels.
Businesses should also continuously adapt and innovate, ensuring their USP evolves with market trends and customer needs. If you’re offering the same products or services as your competition but don’t have a unique angle, it’s easy to blend in with the crowd. Keep up with industry trends and continuously gather feedback from your customers to ensure that your USP stays relevant and competitive.
By avoiding these spooky mistakes, you’ll be able to attract, engage, and retain customers effectively. Remember, a well-executed marketing campaign is not about smoke and mirrors or hype, but about creating value for your target audience. Take advantage of our tips and tricks to avoid these common mistakes, and ensure that your marketing efforts are a treat for your audience.
Not sure what’s scaring away your customers? Reach out to us or give us a call at (217) 222-1451. Our creative and digital marketing experts will work with you to identify your problem areas and establish a strategy that drives results.