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Vervocity Interactive publishes articles on website design, custom programming, social media management, mobile app design, online reputation management, SEO, and more. Follow our blog and browse our educational resources for amazing facts, best practices, tutorials, and creative updates!

A safer web experience with HTTPS

By Vervocity Interactive | March 8, 2018
Why You Need Website Support-Vervocity Interactive

You’ve seen http and https in front of URLs and you’re probably wondering what that means. HTTP is HyperText Transfer Protocol and HTTPS is HyperText Transfer Protocol Secure. The latter is a good thing. Network administrators decided to use HTTP to exchange online information, but intercepting data was too easy. People can also send bad…

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Improve your PPC landing pages to impact your quality score

By Vervocity Interactive | February 26, 2018
Improve PPC Landing Pages - Vervocity Interactive

If you have any experience with pay per click advertising, or PPC, you’ve probably heard about your quality score. This PPC quality score is Google’s rating of the expected click-through rate, ad relevance, and landing page experience. This score determines your cost per click (CPC) and is multiplied by your maximum bid to determine your…

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Where PPC and SEO come together

By Vervocity Interactive | February 22, 2018
Where PPC and SEO Come Together - Vervocity Interactive

You might be wondering if there’s a connection between PPC and SEO. You’ve been using one or the other to catapult the success of your business for some time now, but would they work better together? First things first, let’s talk about SEO. SEO, or search engine optimization, is the process of getting traffic from…

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Common SEO mistakes

By Vervocity Interactive | February 14, 2018
Search Engine Optimization Quincy, IL - Vervocity Interactive

Search engine optimization should play a large role in your marketing strategy. Is your website merely in existence, or is it actively working for you through the implementation of SEO tactics? Search engines are trying to return the most appropriate search results to users and your content should be supercharged and meaningful to gain their…

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Beat website hackers

By Vervocity Interactive | February 7, 2018
Beat Website Hackers - Vervocity Interactive

Sensitive information is transmitted digitally via websites daily and this data can be a tempting target for those with malicious intentions. Protecting your website should be a priority for any business owner … that’s why we’re talking about ways to beat website hackers. The first way to beat website hackers is to keep everything up-to-date.…

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What is Pay Per Click (PPC)?

By Vervocity Interactive | February 2, 2018

Have you heard about a paid advertising called Pay-Per-Click, or PPC, that gets you more traffic to your website? If you’re a business that loves your site and wants to be able to show it off to a broader audience, PPC advertising may be the right choice for you! PPC is a form of advertising…

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Picking Facebook ad objectives

By Vervocity Interactive | January 24, 2018
How to Pick Facebook Ad Objectives-Vervocity Interactive

Facebook offers an ad objective for nearly any advertising need you might have. The term “ad objective” simply means a goal for a campaign. By choosing an ad objective, you are choosing a specific type of ad and they may each look a little different because they each have a different goal. Facebook ad objectives…

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Can I just change the theme on my WordPress site?

By Vervocity Interactive | January 20, 2018
Changing the Theme on WordPress-Vervocity Interactive

So you’re getting bored with your current website and you see that there are new and different WordPress themes out there that look like so much more fun. We here to say, “Hold on there!” Before flipping the switch on a new theme, take some time to do some research and planning. The first thing…

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Picking social media channels for business

By Vervocity Interactive | December 21, 2017
Picking Social Media Channels for Business-Vervocity Interactive

As a business owner, manager, or employee you’re already very busy on the job. You’re probably wondering where you’ll get the time to add social media into the mix. Well, don’t worry. You don’t need to spend a ton of time on social media to make an impact, but you should start by deciding which…

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6 Steps to Brag-Worthy Blogging

By Vervocity Interactive | November 21, 2017
6 Steps to Brag-Worthy Blogging-Vervocity Interactive

Blogging helps you promote your business, attract an audience, and optimize your website for search engine optimization or SEO. You can use your content to your advantage, but you have to blog regularly to reap the benefits. Having a plan in place can make it easier to stay on top of regular blogging. We’ve come…

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