Have you ever visited a website that looked old and contained outdated information? Frustrating isn’t it? This can be a big turn off for potential customers.

Keeping your website current is a must with any business. Here are the top three updates to make on your website, and why they are so important.

1. Keep Your Website Content Fresh

Up-to-date content helps potential customers find what they are looking for and builds trust in your business. Keep your site fresh with updated news, events, and information about your products or services. You can even introduce new employees. Be sure to keep your business hours current so potential customers can call or visit during those hours. You don’t want to miss any opportunities.

Not only will fresh content help site visitors, but having fresh content will also increase your search engine optimization and help new customers find your website. Google loves new content, so it’s important to remember to include relevant keywords into your content strategy. Blog posts, new products, or additional web pages are all opportunities for fresh content and keyword optimization.

Be sure that the content on your website is geared towards your customers. If the information they are looking for is not on your website, you could lose potential sales to your competition. Read our blog on how to design a customer-focused website to learn more.

2. Update Your Website Design

If you need to pinch and pull or zoom in and out of the website browser to view your site on a mobile device, you need a new website design. A majority of website traffic is now coming from mobile phones and tablets, so responsive website design is a must. Responsive design allows site visitors to easily view and navigate your website on a mobile device. If it’s difficult to find the information they are looking for, potential customers will leave your site immediately.

Just like fashion trends change, website design trends are also ever-changing. Keep your website attractive with these current web design tips:

  1. Keep a simple layout
  2. Create easy to follow navigation
  3. Include clear calls to action
  4. Use eye-catching colors
  5. Ensure fonts are easy to read
  6. Engage visitors with video and rich images

Not sure if your website needs a new design? Check out these top 10 signs it’s time for a new website design.

3. Secure Your Website

Protect your website by choosing a secure website platform. WordPress is one of the most secure content management systems for your website, but it’s important to take extra steps to protect it from security attacks. One of the top reasons websites get hacked is because of framework and platform vulnerabilities. Be sure to choose a professional website design company and host your website with a company that understands website security. To learn more about website security, check out our blog on why routine website maintenance is a must.

Not sure where to start? At Vervocity, we have years of experience designing, developing and maintaining websites. We are here to answer your questions and help you reach your goals. Contact us today to start the process of updating your website, creating a new website design or securing your website.