New year, new ideas.

With the constant change of the digital world, it’s important to keep up with trends and new information. The specialists on our marketing services team know all about staying updated, and would like to share what they’ve learned in 2022 with businesses looking to develop a digital marketing strategy in 2023.


“If there’s one thing to remember for 2023 and content writing, it’s consistency. Consistency in social media posts, content creating, and planning. Create a schedule for yourself and stick to it. Give yourself personal deadlines for content creation. Make a list of all your content ideas, and create rough drafts before each piece if you need to. Consistency is key in everything you do.” – Sarah Vahlkamp, Marketing Specialist


“Marketing doesn’t have to be extremely costly to be effective. Google Ads allow you to target your audiences and spend less for optimal exposure. Everyone is online, and marketing your business to potential customers where they spend the most time is one of the best ways to spend your marketing dollars.” – Jodie Pierce, Advertising Specialist (Google Certified)


“If I could give any piece of advice for businesses in 2023 it’s to not underestimate the power of storytelling. One of the most effective and impactful strategies of digital marketing is the ability to share your story and connect with your target audience. Have fun with it- try new social media and advertising platforms as well as forms of content, especially video. Consumers are more likely to purchase from a business they feel they know and trust.” – Jen Green, Marketing Services Manager


“Make it about social media videos in 2023! Short-form, vertical video is on every platform. It is here to stay. Did you know visual content is more than 40 times more likely to be shared than all-text content?

Video allows you to be concise and capture viewers’ interest in the first few seconds. To ensure that your video shows up in searches, write interesting headers and descriptions, and supplement them with relevant hashtags to increase its visibility.

Try one of the following video ideas:

  • Interviews
  • Reveals
  • Behind the scenes
  • Product demos
  • User generated content
  • Promotions and deals
  • Tutorials
  • Relatable stories

Your video should be snack size, short format videos with subtitles where appropriate. Witty, relevant storytelling will keep your audience engaged. The good news is, your video content strategy doesn’t need to be overwhelming or expensive — often the simplest, most authentic concepts can work best.” – Michelle Schuckman, Social Media Specialist


We look forward to working with new and current clients on all things marketing services in 2023! Whether your business is just starting out or looking for new ideas for a current plan, our team has you covered. Our comprehensive list of marketing services includes:

Not only that, Vervocity offers a complete range of traditional and digital services to complement your marketing strategy. From unique web design and custom programming to stunning photography and videos, our wide range of services creates a one-stop-shop for all your promotional business needs.

Interested in learning advice and tips on a weekly basis? Fill out our e-newsletter signup form on the right side of this page to receive a Vervocity newsletter every Thursday!