Valuable content is essential for your social media strategy, but it isn’t the only factor in establishing a strong social media presence. Social media platforms have over four billion active users, so you’ll need a combination of content and formatting to ensure your business stands out on each platform. One of the biggest formatting challenges is creating images that look good across all social media platforms (hint: you can’t use the same image size for every photo).
That’s why we’ve created this ultimate guide to social media image sizes. In this blog post, we’ll be discussing the perfect image sizes and dimensions for popular social media platforms.
Profile Picture:
– Dimensions: 180 x 180 pixels
– Minimum size: 170 x 170 pixels
– Displays in a circle, so make sure there’s no important information in the corners.
Cover Photo:
– Dimensions: 820 x 312 pixels
– Minimum size: 400 x 150 pixels
– Utilize the full space with high-quality images that represent your brand.
Feed Images:
– Timeline post dimensions: 1200 x 630 pixels
– Secondary option dimensions: 930 x 788 pixels
– Minimum size: 200 x 200 pixels
– Right column ad size: 600 x 600 pixels
– Right column minimum size: 254 x 133 pixels
– Instant Articles and Carousel ad sizes: 600 x 600 pixels
Story Photos:
– Dimensions: 1080 x 1920 pixels (9:16 ratio)
To learn more about the specifics of Facebook images and ad sizes, visit the Meta Facebook Ads Guide.
Profile Picture:
– Dimensions: 110 x 110 pixels
– Displays in a circle, so keep important information in the center.
Square Image (recommended ad size):
– Dimensions: 1080 x 1080 pixels
– Ideal for posting product images or editorial-style photos.
Landscape Image (recommended ad size):
– Dimensions: 1080 x 566 pixels
– Minimum size: 1080 x 320 pixels
– Ideal for showcasing beautiful landscapes or panoramas.
Portrait Feed Image:
– Dimensions: 1080 x 1350 pixels
– Ideal for showcasing vertical images, such as portraits or full-length shots.
Stories and Reel Images:
– Dimensions: 1080 x 1920 pixels (9:16 ratio)
Profile Picture:
– Dimensions: 400 x 400 pixels
– Minimum: 200 x 200 pixels
– Displays as a circle on desktop, and a square on mobile.
Header Photo:
– Dimensions: 1500 x 500 pixels
– Utilize the full space with high-quality images that represent your brand.
– Keep in mind that the center of the image will be obstructed by the profile picture on desktop.
Feed Stream Photo:
– Dimensions: 1600 x 900 pixels
– Minimum size: 600 x 335 pixels
Ad Images:
– Dimensions: 800 x 800 pixels or 800 x 418 pixels
Profile Picture:
– Dimensions: 400 x 400 pixels
– Displays as a circle, with a transparent background.
– Make sure to use a professional headshot with a simple background.
Cover Image:
– Dimensions: 1128 x 191 pixels
– Utilize the full space with high-quality images that represent your brand.
Post Image:
– Dimensions: 1200 x 627 pixels
Profile Picture:
– Dimensions: 165 x 165 pixels
– Displays as a circle, so keep important information in the center.
Pin Image:
– Dimensions: 1000 x 1500 pixels (2:3 aspect ratio)
– Minimum size: 600 x 900 pixels
– Ideal for showcasing products, blog posts, or recipe images.
Board Cover:
– Dimensions: 800 x 450 pixels
– Utilize the full space with high-quality images that represent the theme of the board.
Conclusion
High-quality content and images provide a competitive push to helping your business stand out from the crowd. While we’ve highlighted the ideal dimensions and sizes for each platform, keep in mind that each platform is unique and has its own rules. Experiment with different images and see what works best for your brand. Remember, a consistent brand image across all social media platforms is key to establishing a strong online presence.
We know this is a lot of information to remember, so bookmark this blog post for future reference! Another helpful resource to consider is Canva. Canva provides pre-sized canvases for each social media project. It also hosts a large selection of templates and posts for inspiration.
Need additional help creating eye-catching visuals? Reach out to us! Our Social Media Specialist is an expert at creating scroll-stopping social media images. No business is too big or too small. We’ll design a strategy that aligns with your brand and successfully targets your ideal audience.
