Whether your business is growing or you’re just starting out, promoting your company is one of the most important parts of building brand awareness and establishing customers. However, it can be difficult to focus on self-promotion while also doing what it takes to run a successful business. This is where marketing comes into play.
A common question regarding marketing for businesses is whether to commit to a marketing agency or hire an internal marketing team. Even if your business currently has an internal marketing position, an agency can be a beneficial addition to your overall strategy. You may be reading this and thinking “of course a marketing agency is going to suggest working with a marketing agency.” While we are, in-fact, a full-service marketing and advertising agency, we always want what’s best for our clients. It is ultimately up to you to decide whether an internal team or a marketing agency is the best decision for your business.
8 Reasons to Work with a Marketing Agency
1. Saves Time
Researching strategies, coming up with content, and posting on numerous platforms can be tedious tasks. The amount of time you use to market your business could be time used to focus on growing your business. A marketing agency will listen to your needs and then create a custom strategy that delivers results. They take the time to research trends, posts, and platforms that are relevant to your industry and resonate with your customers. You won’t have to worry about spending time on finding the best outlets for your promotions; they’ll do it for you.
2. Professional Marketing Consultation
When it comes to making decisions for your business, it can be difficult to remain biased. You’ve put a lot of work into establishing your business and you want it to be successful. However, many people assume that all their ideas will work, when in reality they might not be the right fit. Marketing agencies consider statistics and facts as to what plan can and can’t work for your business. They look at your industry, your community, and many other factors of your business’ environment to create a picture for success.
3. Variety of Services
Full-service marketing agencies offer everything you need for a complete business strategy. Having trouble finding new customers? Try social media, pay-per-click, or brand awareness. Customers finding you online but leaving your website immediately? A new website could be the answer. Want to hop on the trend of videos receiving the most customer engagement? Shoot a new commercial or social media video. Want to offer your services on the go? Invest in a mobile app. Everything you could need to market your business is all in one place. You’ll continuously work with people that know and understand your brand.
4. Cost-Effective and Budget Friendly
Oftentimes, marketing services are customizable to your business needs. For example, you might be doing really well on social media but lack the knowledge needed to establish a successful pay-per-click campaign. Marketing agencies will help you pinpoint areas of improvement within your strategies and base service suggestions off your budget and goals.
Not only will marketing agencies help you stay within budget, they’ll also help you stretch your budget further. Agencies generally charge a fixed rate for services so you know exactly what you’ll be spending each month. In addition, you’ll be saving money by hiring an agency to perform as your professional marketing team, rather than hiring positions internally. Their professional expertise will help you get the best bang for your buck, and you won’t have to worry about wasting money trying to find programs or strategies that actually work.
5. Access to Resources
A quick Google search for ‘social media tools’ or ‘marketing tools’ will list pages of online resources available to assist with your marketing strategy. These tools range in price and can cost upwards of thousands of dollars per year. By hiring a marketing or advertising agency, you’re getting a team of professionals that have researched and tested various resources to find the best ones. You won’t have to spend money trying to find programs on your own. You will be working with people that have training and experience in creating successful marketing campaigns.
Some online tools, like Google, offer specialized training courses to marketing professionals. When a company completes a success milestones set by Google, they are awarded a Google Partner Badge. Google trusts its partners to get the most out of advertising dollars, so they provide tools to ensure that success. Agencies with a Google Badge have access to workshops, additional training, industry research, product updates, and direct Google support. Receiving training and information directly from Google means agencies can apply that knowledge and expertise directly to the Google Ads platform, resulting in better optimization and qualified leads. You can learn more about Google Partnerships by reading our post on What It Means to be a Google Partner.
6. Follows Current Trends
Inbound and outbound marketing trends are constantly changing. One minute keywords are the most important part of search engine optimization, while the next minute suggests keyword intent is even more crucial. Marketing strategies must evolve as the industry changes. It can take a lot of time, research, and brain power to stay up-to-date on the latest changes. Agencies take over the hassle of following trends so you can focus on running your business.
7. Years of Experience
Many professionals working for marketing agencies have years of experience in their specialties. They’ve trained in their specific areas to become experts at what they do. At Vervocity, for example, we have a social media specialist, web design specialists, web developers, advertising specialists, application developers, and a senior cinematographer ready to handle any marketing strategy. From pay-per-click advertising to mobile app development to incredible commercials and videos, you’ll receive a wide range of skills when you choose to collaborate with a marketing agency.
8. Goal-Focused Strategies
A successful marketing strategy takes time. It’s important to think of your goals and core values of your business when creating one. It can be difficult to create a plan by yourself which is why hiring a marketing agency can take the stress off your shoulders and help you create a plan that is strategically made for your business. Marketing agencies make your goals the top priority. When marketing agencies develop a strategy, they take the time to listen and research what marketing services would effectively help you reach those goals while getting the greatest ROI (Return on Investment).
Our Creative Director/Co-Owner, Kayla Hageman, said it best in a recent interview with Muddy River News during their Business Spotlight segment. Kayla says, “So one thing we pride ourselves on is all of our work is done in house. All of the team will be in house – you can speak directly to us. The other thing that we pride ourselves on is working with clients on their custom needs and goals. We sit down with you, and we talk about what is important for your business specifically.”
At Vervocity, we care about our clients and their businesses. Whether you have an internal marketing team now or are wanting to work solely with an agency, we are ready to collaborate with you on ideas, milestones, and goals. Your success is our success.
If you think an agency could be the right fit for you, reach out to us!