Hi there, we have some exciting news…
Vervocity is now a Google Partner!
We are very excited about earning the Google Partner badge; our team worked hard to accomplish it!
To qualify as a Google Partner, companies are required to frequently meet Google’s standards for ad performance, continuously show a pattern of client growth, and have multiple employees participate in annual trainings and tests. Our employees had to score an 80% or above on these tests in order to receive the certifications within our Google Partnership. The tests are subject to change every year as they cover new trends and features for different areas of search engine marketing, such as search and display ads.
Becoming a Google Partner categorizes us as top performing advertising experts for our clients. Our goal is to help our clients become as successful as possible, and we are committed to generating results and making that happen.
So what exactly does it mean to be a Google Partner?
WHAT IT MEANS TO BE A GOOGLE PARTNER
The definition, straight from Google itself, explains “Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating skills and expertise of Google Ads with certifications.”
Google is constantly making changes and rolling out new features — which can be extremely challenging to keep up with. The best way to get ahead of the curve is by choosing a partner that’s dedicated to keeping up with these changes for you.
Google Partner companies have proven their expertise in Google Ads and pay-per-click advertising. Because of this, Google Partners are given access to Google’s newest beta features as they become available, and exclusive access is granted for testing these features. We can then determine how the feature will affect or help our clients. This also allows us to make necessary changes before the feature is released, giving you a leg up on your competition.
Along with access to beta features, Vervocity is now given a line of direct communication with Google support. If any technical issues or concerns arise, we are able to contact our account’s dedicated Google representative. The representative stays informed about our clients and can also provide information on any potential opportunities within a campaign.
Being a Google Partner means more than just hitting our milestones. It means going the extra step to ensure our clients are receiving the highest quality of work from Google Ads and our advertising specialists. If you’d like to read more in-depth about pay-per-click advertising and how your business can generate immediate results, check out our post on Sometimes the Most Obvious Keywords are Duds.
HOW THIS BENEFITS OUR CLIENTS
Our digital strategists stay informed on all things Google. They’ve passed Google training programs in a variety of specializations to earn our badge. They’re also held to a higher standard by Google to provide excellent service to our clients.
When it comes to Google Ads, it’s important to know where and how your money is being spent. Keywords can be expensive, making ad campaigns quickly become very expensive if they aren’t monitored or set up efficiently. Our specialists understand bidding strategies and keyword research so they can ensure your campaigns are generating the best results for your budget.
Our goal is to maximize your return on investment (ROI) with these paid advertising campaigns. As your Google Partner, we are skilled at choosing the right keywords, optimizing ads, A/B testing, analyzing results, and refining your strategy. We’ve separated ourselves from the competition by generating conversions and increasing revenue, and now we can help you do the same.
Google trusts its partners to get the most out of your advertising dollars, so they provide us the tools to ensure that success. We have access to workshops, additional training, industry research, product updates, and direct Google support. Receiving training and information directly from Google means we can apply that knowledge and expertise directly to the Google Ads platform, resulting in better optimization and qualified leads.
It’s also important to note that our Google Partner badge isn’t a one-time award. It will take continuous work from our search engine specialists to prove they have the highest knowledge and expertise when creating ad campaigns. For our clients especially, working with us as a Google partner means you can expect the highest quality of work while getting the most out of your spend.
If you’d like to read more about some of the requirements we’ve met as a Google Partner, check out our Google Partner profile.
Interested in seeing us in action? Contact us today to learn how our pay-per-click experts can push you above your competition in both leads and search engine results.
