Let’s Get Digital this week with our next employee spotlight – Alpha Cepeda. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and these employees know how to get the job done!

Alpha interned with Vervocity in the summer of 2022 and recently joined our team as a Marketing Specialist. She will be working closely with our Marketing Department to create content for us and our clients. Let’s explore Alpha’s passion for digital marketing and what it means to be a marketing specialist.

1. How did you decide to pursue a career in digital marketing?

Before going to a university, I really didn’t know what marketing was. I kinda signed up for advertising blindly with the intent that I would probably change to communications or something like that. After a few advertising classes, I knew that this was something I was really passionate about and really enjoyed doing.

2. What is your favorite part about working in digital marketing?

Keeping up with different trends and researching different ways to stand out on different platforms. I really enjoy doing research about those types of things.

3. Describe what an average workday looks like for you.

I typically help out with blogs and posting on social media platforms for Vervocity with Sarah.

4. What advice would you give to a business interested in investing in digital marketing?

Do your research about your target audience and what platforms they’re using. A designated target audience is REALLY IMPORTANT and knowing where that audience consumes content will benefit you in the long run. If you want to invest in digital marketing, I would take a deep dive into the type of content your audience wants and needs to know, the platforms they’re on, etc.

5. What do you like most about working at Vervocity so far?

I really enjoy the people I work with! I NEVER dread going to work because it is always so fun to collaborate with people who are just as passionate about what they do. It is nice to have coworkers who I can talk to about professional and personal topics.

6. What are you most looking forward to about working at Vervocity?

Gaining more knowledge about the industry. I feel like coming from a university setting I learned a lot but I feel like I will learn even more because these are strategies that we are applying to real life clients which is something I didn’t really get to do at school.

7. What is a fun fact about yourself not related to Vervocity?

I can fully understand Spanish! Speaking it is a little choppy, but I come from a family where they only speak Spanish to me so I guess it’s easy for me to understand that language.

8. What are your hobbies?

I really like to go on walks, workout, and attempt to cook (something I’m still really trying to get into ha!). I also really like to shop.

9. What would you say to recent college graduates looking for a job in digital marketing?

There are so many jobs out there, so it’s easy to get lost in the job search. I would look at the requirements of a job and see if it is something you really want to do. Also, EXPERIENCE is everything, even if it’s just for a club – try to get a feel for what it would be like to get a job in this industry.

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