WHY DO I NEED A BRAND STYLE GUIDE?

No matter if they see your brand on a web site, the front of your building, the side of a van, a business card, or on Instagram, your Brand Standards and Guidelines document details exactly how your image will be shown. It assures perfection to the last detail!  The font, colors, spacing, sizing… everything in this guide is clearly defined with no room for variations. This ensures consistency in every application and contributes to the memorability of your image.

The font, colors, spacing, sizing… everything is clearly defined with no room for variations. This ensures consistency and memorability.

WHAT IS THE PROCESS FOR CREATING A BRANDING STYLE GUIDE?

Your brand is the foundation of your business and critical to your future success. We will develop a brand strategy  that reflects an accurate representation of your target customer and your goals. After we have a strategy in place, we produce a Brand Standards and Guidelines so your branding is consistently presented every time.

What's found in your Branding Style Guide?

  • Logo Usage

    • Resizing
    • Clearspace & Positioning
    • Don'ts

  • Brand Colors

    • Primary Colors
    • Secondary Colors
    • Primary Logo & Icon Usage 
    • Secondary Logo & Icon Usage

  • Typography

    • Fonts
    • Styling

  • Imagery

    • Photo Usage
    • Video Usage
    • Icons & Graphics

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