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Did you know Google has a standard for quality content? As search engines adapt to user behavior and preferences, Google’s search algorithms update and refine how they evaluate online content’s quality and relevancy. Expertise, Authoritativeness, and Trustworthiness (E-A-T) have been cornerstones of Google’s guidelines for years. E-A-T became a key factor in assessing content quality,…

Let’s Get Digital this week with our next employee spotlight – Jen Green. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and our employees know how to get the job done! Jen joined the Vervocity team in February 2022 to oversee our marketing department.…

Social media platforms have revolutionized how businesses communicate and build relationships with target audiences. We could go on and on about the benefits of social media marketing, but you already know how important it is. In this blog post, we’ll focus on common struggles business owners face with managing social media platforms and provide tips…

Don’t underestimate the power of a well-structured URL. Many people believe a visually appealing website filled with valuable content is all it takes for a successful online storefront. However, the URL structure shouldn’t be overlooked. It can greatly influence user experience, navigation, and search engine relevance. In this blog post, we’ll explore why a website’s…

The internet is full of information. We can find almost anything we need to know with just a few keystrokes and clicks. While that’s highly beneficial to us as consumers, it makes it difficult for businesses to stand out in a crowded market. How do you ensure that your content stands out with countless websites…

Running a business is a lot of work. Many owners and marketers wear a dozen hats, with social media manager being one of them. We know you know how time-consuming it can be to follow trends, create content calendars, post at the right times, engage your audience, check your analytics, and so much more. Managing…

Websites have changed so much over the years. They used to be static. You’d create the site and walk away. Today, a website is an ever-changing, living entity. It requires time and commitment to ensure security with theme and plugin updates, backups, and more. A website that is not properly maintained can lead to missed…

Choosing a company to design your business’s website is a significant decision. It’s important to ask questions to make an informed choice before hiring a website designer. Over the years, we’ve had the privilege of answering questions from prospective clients looking to take their online presence to the next level. To help you start the…

Are you frustrated with off-the-shelf software that doesn’t meet your business needs? Every business has unique requirements, and the tech solutions that work for others might not cut it for you. Custom programming could be the solution that revolutionizes your business’s daily operations. At Vervocity, we specialize in developing tailor-made digital solutions that not only…

They say a picture is worth a thousand words. At Vervocity, we know it can be worth a lot more than that. Professional photography has long been a powerful tool for marketing and branding. Consumers are visually and emotionally driven, and businesses can use imagery to effectively portray both within one marketing tactic. Great visuals…