Have you heard about paid advertising called Pay-Per-Click Advertising, or PPC, that gets you more traffic to your website? If you’re a business that loves your site and wants to be able to show it off to a broader audience, PPC advertising may be the right choice for you!
PPC is a form of advertising where your business only has to pay for your ad to be shown when it’s clicked on. Using this platform for advertising your business can allow you to set strict daily and monthly budgets to ensure you’re not overspending your allowance.
If you aren’t a national company, do not worry; you can geographically target where you want your ads to show up. You can include a radius of a town or an entire state. The possibilities are as big as you want them to be.
There is a lot that goes into setting up PPC campaigns and even more maintenance every month to ensure that it’s running as efficiently as possible. Vervocity strives to make each of your dollars count. We do this by making sure the keyword phrases that we use to trigger ads are relevant to your industry.
Cost-per-click can be managed and lowered over time. Having a good quality score on your keyword phrases and ads helps immensely, along with relevant landing pages, and click-through rate (impressions/clicks). When your cost-per-click is lowered, that allows your budget to stretch farther and gives you more opportunities to make conversions.
Our goal is to help make you conversions. Conversions can consist of phone calls, specific clicks on your website, or a form filled out on your site. When your business makes a conversion, you can label those as leads for your goods or services; it helps to get your foot in the door by prospective customers making the first move.