Businesses everywhere are catching on that they need a website in 2016. New clients will walk through the door if they know how to find you. But not every website is up to par. Here are five things every company should have on their website.
According to Google’s research, 50 percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet did the same. This means that your users deserve a nice experience on mobile. If they have to pinch and zoom on the screen to navigate around the page, you need a mobile-friendly redesign.
You need original content on your website. Go beyond the brochure and beyond the content provided by your competitors. Offer information of real value that is different and useful. Each page of content should be robust, yet easy to read. Remember that people often just skim the page, so include headlines as you go down the page. Oh, and don’t forget to keep it up-to-date. Regular updates will continue to drive more search traffic to your website.
Conversion Opportunities and Calls to Action
Don’t leave visitors wondering what comes next. Purposely lead them around your website with custom forms and action steps. First, you want people to stay on your website longer and second you want them to provide their contact information to classify them as an opportunity for a sale. Better yet you’d like to close a sale.
Image is everything. Photos used on your website should accurately depict what you do. They should solidify your place in the community and convey your business style and savvy. Crop your images in an appealing way and make sure they are the proper resolution to avoid blurriness. Quality photos can best convey what makes you unique and will drive sales over the long run.
Your business address, email, and phone number is the primary piece of information sought by searchers. Don’t leave them hanging. Place this information prominently on the site whether that is in the footer of each page, across the top of the page, or beside content on each page.