Search Engine Optimization, or SEO, is not about searching for your business name and seeing where you rank. It’s more about where you rank for keyword phrases that your visitors are searching and finding your website with.

You can’t just go to your browser and search for keyword phrases and see where you rank organically. Your browser knows…

  • Your search history
  • Your location
  • Social connections
  • Your device type
  • Emails you’ve received in Gmail

So of course, your business is going to come up on the first page of search results. You can somewhat counteract this by using your browser in Private Mode or Incognito Mode. It will conduct the search from a more impartial viewpoint, however, this technique is not always 100 percent accurate.

The best way to monitor your organic position based on keyword phrases used is to look at the Google Search Console. As long as your website uses Google Analytics, you can tie it to the Google Search Console and track queries.

In the left side menu, open us Search Traffic and then click on Search Analytics. Then make sure Position is check boxed so you can track your organic search ranking for each keyword phrase.

If even thinking about setting up your Google Analytics and finding the Google Search Console makes you uneasy, let Vervocity in Quincy, IL handle your SEO needs and report to you your rankings. We can offer you a free report right away, so give us a call at (217) 222-1451.