Do you want to win the race with search ads and get to your customers before your competition does? Then Pay-Per-Click (PPC Advertising) online advertising might be for you.
1. What is PPC?
PPC Ads, or Pay-Per-Click Advertising, are the search ads you see in the Search Engine Result Pages (SERPs). As the name states, you pay every time a potential customer clicks on your ad. PPC Ads are typically displayed at the top and bottom of the SERPs differentiated by the word “ad” placed next to the result. One of the biggest benefits of PPC is that you will see quick results.
2. You can reach the first page of SERPs overnight
Before somebody makes the decision to use a service or purchase a product, they generally use a website like Google to search for that service or product first. It is important for your business to show up on the first page of the SERPs when somebody is searching for your products or services. While SEO, or Search Engine Optimization, can get you there over time, PPC will get you there overnight and can save you the lost impressions you may have while you wait for SEO to work.
3. To see the best results, give it time
While you can instantly be on the first page of SERPs overnight, that doesn’t mean you always get the best clicks from those ads. But the good news is – if you give it time, it will only get better. There are numerous keywords, demographics, and geographic variables that must be considered when creating a PPC campaign. As time goes on, these variables can be streamlined and your ads can then compete with the best value, rank as high as possible on the results page, and obtain higher quality clicks.
4. Maybe PPC isn’t right for your business
Some businesses and services don’t get a large search volume online. This can be for a variety of reasons, but the good news is that you have another option to run ads. Instead of Pay-Per-Click Advertising, Display Ads may be a better option. Display Ads allow you to connect with customers on their favorite sites or apps. You can meet your advertising goals using these banner ads with an image or video and copy. If no one is searching for you, Display Ads will search for them.
5. Some PPC Ads are more expensive than others
Some categories like health care or legal are heavily purchased through PPC Ads and the price per click can be quite expensive making it difficult to rank on the first page of SERPs. There are, however, times of day, platforms (mobile or desktop or tablet), and other demographics that might be less expensive. Your website traffic might be lower with this option, but it’s better than not ranking at all.
The internet has changed marketing in irreversible ways. Work with an agency that not only understands where marketing is right now but understands what marketing tools will work best for your specific business. PPC isn’t for every single business, and here at Vervocity, we understand that. Contact us to discuss which options are best for you. We will never sell you something you don’t need or something that will not work for your business.