1. No one knows it exists
Don’t rely on your product to sell itself. Believe it or not, there are paid and unpaid ways to put your app out there.
Rely on your team to be super distributors. That means that they should use the app, believe in the app, share the app with their connections, and mention it to every customer.
- Ask managers to lead the way.
- Keep a live tally of the number of app downloads somewhere everyone can see.
- Give your team a deadline to hit a certain number of downloads and offer incentives for achieving the goal.
Find unique ways to share your app on social media.
- Give a video demonstration of how easy it is to use. Post this and other original content on your social media channels.
- Set a goal and use contesting to achieve it. Ask followers to share a photo of themselves using your app and randomly draw a winner.
- You can also choose to donate money to a charity if you hit your goal.
Consider Pay Per Click (PPC) Advertising, paid Facebook Ad placement and other distribution methods to reach an even larger audience. Find your niche audience on the web, whether it be on blog sites, Facebook, or another website, and get your relevant banner ads out there.
2. Lack of demand
Know your target audience and your competition. Let’s face it, there is a ton of apps out there, and it is likely that you have some direct competition. Do your research. If there are similar apps available, make sure that you are an original. Find a way to stand out from the rest.
Is there a need for your app? Do you provide a service or fulfill a need for your target audience? Through research, decide if you are building the app because you think it’s needed or because it is actually needed.
3. Bad design
First impressions are everything. Starting from the ground up, your app should be well-branded, polished, and feature an icon that easily identifies its purpose. In the app store, your icon should stand out from any competitors. All the parts should work as a whole.
App designers must look at factors including user experience by the operating system, carrier networks, and devices. The best mobile apps are practical and engaging from the user’s point of view.
Without intuitive design, your user may become lost, annoyed, or bored. Users should be able to learn their way through the app in a single use. Consistent visual elements will make the app easy to navigate.