FULL SOLUTIONS
behind-the-scenes videos often create a sense of transparency and connection with audiences. Vervocity worked with REE Automotive to showcase their next generation of full-solution electric vehicles to the marketplace with an authentic promotional video. The video introduces the partnership between REE and Knapheide in combining the REE P7-C Chassis Cab with the Knapheide KUVCC Utility Truck Body and is recorded from the first-hand perspective of REE and Knapheide employees.
The video begins with interviewees explaining the goal behind the partnership and the process of working together. It transitions into how the truck is built and the features of how the truck is making the commercial vehicle marketplace better. Viewers hear about the process from the the people who designed it and learn how this new product is built as an exciting new development in electric commercial vehicles.
WORK IN ACTION
Along with targeting fleet owners looking to introduce electric vehicles into their fleet, REE also wanted to promote how upfit ready the P7-C is for body installations. While interviewees explain the process of combining the chassis cab with the body, Knapheide employees can be seen in the background actually putting the truck together. The video takes viewers through the installation process by describing what's happening as it’s being shown.
Our goal with the video is to inform and visually engage the audience. Real-time footage shows step-by-step how the truck is built and helps the viewer grasp the quality and innovation behind the collaboration. The final product is shown at the end to give viewers a complete picture of the partnership from start to finish.
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