VISIBLE CALLS TO ACTION
Quincy Audiology provides compassionate care and comprehensive solutions for balance and auditory health to people in Quincy, IL, and the surrounding areas. They are committed to improving the quality of life for their patients and have earned a reputation for professional patient services and innovative hearing solutions. As a partner in auditory health, Quincy Audiology wanted a professional website that makes it easy for doctors and patients to find information and contact their clinic.
Encouraging new referrals and appointments were goals for the new website, so we incorporated sticky buttons on the homepage. The calls-to-action buttons for ‘Book Appointment’ and ‘Refer a Patient’ are always visible and accessible to users on the right-hand side of the page as they scroll. Sticky buttons and visible calls to action within the design help boost conversion rates by reducing the number of steps a user takes to find contact or appointment information.
CONTENT WRITING
A new website meant new web pages. New web pages meant new content. We worked with Quincy Audiology to write empathetic content that informs, reassures, and supports their patients. Hearing loss can be frustrating, so we wrote in a tone of voice that offers comfort while staying true to their brand voice and messaging.
We also included industry-specific keywords and phrases to match the search intent of people looking for an audiologist. Creating content with search engine optimization practices helps the website not only reach more people, but reach the right people. Our researched, personalized approach ensures that the website provides valuable information, encourages action , and connects on a human level with those who visit it.
Details
CLIENT
location
Quincy, IL
Services
