The key with any video is to find a way to connect your audience to the story being told. If your audience doesn’t feel engaged with the story, the message won’t resonate with them, it won’t have an impact, and ultimately, won’t motivate them to follow through on your call to action.
That’s why the narrative approach is taken with the Knapheide “Day in the life” videos is so effective – it doesn’t just list off a spec sheet of features (of which, Knapheide truck bodies have many!) – instead, we tell the story of a customer who actually uses the product, focus on the specific challenges they face in their jobs, and how the Knapheide product helps them overcome those challenges. Potential customers watching the video can then identify with those challenges, and rather than being told how the Knapheide product can solve their problems, they can see it for themselves. The audience becomes a witness to the effectiveness of the product and can come to the conclusion (that Knapheide truck bodies are amazing) completely on their own – which then makes them more open to accepting the call to action and contacting Knapheide to get a truck body of their own.
Taking a narrative approach like this allows the audience to become immersed with the story (which means they’ll actually watch it!) identify with the challenges faced by the customer in the video, and see Knapheide as the solution to those challenges.
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