Farm & Home Supply approached Vervocity with a vision for several out-of-the-box creative commercials. They were looking for ways to uniquely promote products while connecting with their audience. We worked with them to bring their vision to life through the process of brainstorming, planning, scripting, and casting engaging videos that left a lasting impression. From full-length commercials to 15 second advertisements, these videos gave us an opportunity to showcase our story-telling capabilities while promoting their various products.
Humor as a Tool
One of our main goals for the videos was to make them memorable. Using humor to highlight a variety of their products, we were able to incorporate merchandise into the plot of each story. We took the audience on a visual journey through each character’s perspective and used humor to promote a positive reaction to the commercials. Customers remember how you make them feel, and we worked together with Farm & Home Supply to determine what that feeling should be. The result? Upbeat, funny videos that powerfully resonated with their viewers.