OH DEER
At Vervocity, we’ve learned to grasp the concept of EXPECTING THE UNEXPECTED. We’ve had the pleasure of working with Farm & Home Supply on various creative and unpredictable videography projects. This year, they wanted to GO BIG for the BIG GAME. From the very beginning, our goal was to deliver a commercial that would leave a LASTING IMPRESSION on audiences’ minds long after the final whistle blew. We took Farm & Home Supply’s brand identity and translated it into an engaging, surprising, and memorable storyline that ALIGNS WITH THEIR MISSION of outfitting your lifestyle. We used attention-grabbing techniques to stand out during one of the most competitive commercial slots of the year.
OUT-OF-THE-BOX CREATIVITY
With the second commercial, Farm & Home Supply wanted to ADDRESS A COMMON PAIN POINT that people experience – the responsibilities of daily life. Together, we took the audience on a VISUAL JOURNEY by highlighting how Farm & Home Supply products seamlessly fit into making different aspects of daily life easier. OUT-OF-THE-BOX CREATIVITY and humor promoted the versatility and usefulness of their products. We relied solely on visuals and audio cues in the first 23 seconds to tell a story before a voice cuts in to tie all the elements of the ad together. The end product aimed to establish a deeper connection with customers as we positioned Farm & Home Supply as a solution to various needs in their lives.
Want To See More?
Click the button below to see the other projects we have created for Farm & Home Supply.
