WHERE YOU MATTER
When Cornerstone came to Vervocity looking for new digital MARKETING IDEAS FOR GROWTH, we knew we wanted to incorporate their motto of “You Matter”. Cornerstone is always working to become a place where people know they matter by the way they are acknowledged, appreciated, and attended to. As an Illinois state-licensed child welfare agency, Cornerstone provides a variety of family support and counseling services (which we knew we had to highlight). We were happy to meet with them to discuss the idea of some fresh marketing materials. Cornerstone’s goal was to convert website visitors to new clients and concentrate on BRAND REPUTATION and awareness.
To help tell the Cornerstone story, we recruited staff members to provide an inside look into real stories from real people. Filmed interviews conveyed their information and experiences directly to the camera. By choosing to use the interview-style approach, we were able to make the videos as PERSONAL and CONVERSATIONAL as possible. Strong communication with a relaxed delivery helped put the subjects at ease to create COMPELLING STORYTELLING. The finished videos are displayed on the ‘Schedule an Appointment’ website page so visitors can learn more about each counselor and psychiatrist before scheduling an appointment. Each video showcases the unique qualifications and personality of each employee, bringing an additional human touch to the organization.
Want To See More?
Click the button below to see the other projects we have created for Cornerstone.