GROWTH & DEVELOPMENT
Blue Roan Inc. Realtors works with a variety of rental properties, from efficiency apartments and single-family homes to multi-unit apartment complexes. They are a real estate company capable of listing and selling Real Estate specializing in Property Management in Quincy, Illinois. The realtors’ aim was to raise brand awareness. However, everything is going digital now and at some point, it became clear that having a website would give extra possibilities for the growth and development of a real estate enterprise. The first goal of the website was to make it simple and easy for prospective clients to use. They also needed Vervocity to create a website that is easy for potential tenants to browse through available listings and to easily reach out to view a property if interested. Mobile responsiveness was very important to the realtor and they wanted to be able to upload listings right from a mobile phone. Lastly, they wanted the website to be attractive to draw in owners and landlords looking for property management services.
Every real estate company is a brand communicating a particular message to their target audience. In the case of Blue Roan, that audience is aged 25+ and both male and female. A website is not just a good-looking brochure or a profile page. Websites should be a reliable means for supporting your message with a quality, consistent design. We kept the design simple with easy navigation on each page so visitors can get where they want to go. Professional photography makes the site visually appealing while conveying available information about each listing. It was our plan from the beginning to make mobile responsiveness a priority for this build. We know that websites without responsive design risk alienating a significant number of users. Additionally, Google looks at “mobile-friendliness” as a parameter for ranking and search engine optimization is key for new websites. By building an attractive website that is organized around helping owners and landlords find Blue Roan, we were able to meet the company’s needs head on.
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