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Digital Marketing Specialist

Responsibilities Include

  • Develop and manage SEO strategy and campaigns including organic and paid (PPC & display)
  • Identify keywords and phrases to drive the most valuable traffic
  • Track, report, and analyze data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns.
  • Review and analyze existing business areas and practices for improved optimization including optimizing copy and landing pages and writing powerful calls-to-action to convert visitors
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities
  • Assist in writing effective SEO content for blogs, websites and social media accounts
  • Analyze keywords and SEO techniques used by competitors
  • Continuing education on SEO strategies to stay within search engine guidelines and compiling and presenting SEO guidelines
  • Coordinate the execution of paid search campaigns for clients.
  • Work with content, social, and PPC teams to promote collaborative digital marketing strategies to aide other channels.
  • Maintain an in-depth knowledge of search engine marketing trends and best practices

Competencies

  • Strong interpersonal, written and oral communication skills.
  • Strong organizational skills with the proven ability to handle competing priorities and deadlines.
  • Proficiency with Microsoft Office Suite, particularly Excel.
  • Strong attention to detail, with the ability to multitask in a fast paced environment.
  • Self-motivated and directed; able to take initiative.
  • Analytical, with problem solving skills.
  • Innovative.

Education and Experience

  • Bachelor’s degree in Marketing or Communications is preferred.
  • Experience with analytic tools, i.e. Google Analytics etc.
  • Experience with search engine tools, i.e. Google Ads, Bing Ads, Google Search Console etc.
  • Experience with bid management tools
  • Previous experience with internet marketing/e-commerce in a business environment is preferred.

How to Apply

Position is currently open for immediate start. Candidates should email cover letter and resume to Cody Hageman at chageman@vervocity.io.

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