You need video content on your website. Eighty-seven percent of online marketers use video content and it’s time for you to join them. The transition from text to video content has happened fast and businesses that don’t join in will be left with an underperforming website.
Video content is more memorable to consumers. It is convenient and effective for brands trying to connect with consumers on the internet as video becomes the principal means by which consumers browse the internet. People now have faster internet connections and larger mobile device screens that make videos an easy way to explore content.
Video is a powerful marketing tool for any business as one-third of online activity is spent watching videos. Video on a landing page can increase conversions by 80% or more.
Video content is no passing fad. YouTube is now the second largest search engine in the world, second to Google. We all know people browsing the Internet have a shorter attention span, so video allows them to consume more content at a fast pace.
Your website is no longer a static brochure. You need compelling content, so why not video? Videos make it easy to build a relationship with the visitor and, in turn, create brand loyalty. Brands are able to demonstrate products effectively, share their expertise, and tell a story that viewers want to see.
The video content on your website brings with it a great opportunity for search engine optimization perks. Your video has a title and description and those keywords may bring more traffic to your website. Another reason video is great for SEO is that people will stay on the page longer as they watch your videos. Time on the page is an important factor on how well a page ranks in search results. The longer they stay, the more important Google thinks the website is.
Video is highly shareable across social distribution platforms like Facebook and email. The more you share, the more likely people are going to be referred back to your website where they’ll hang out a bit.
E-commerce sites are now using video to convert viewers to customers once they’ve entered the buyer’s journey. Visitors are 85% more likely to buy a product if they’ve seen an explainer video first.