What they’re looking for are known as DAM (digital asset management) systems. They come in various “flavors” – off-the-shelf, custom, hybrids of the two – and with differing capabilities.
For the budget conscious, off-the-shelf versions provide the rudiments they need.
More commonly our requests are for robust, secure, and flexible systems with specific requirements.
A case in point was a large, national wholesale operation with a variety of vendors, distributors, and customers who all needed access to specific materials.
Our client had several specific requirements:
- pay vs no-charge: distributors and customers needed to pay for materials they wanted to download or have mailed to them, while vendors had no-charge access to materials
- payment options, including credits, credit card, ACH payment, invoiced
- however, distributors and customers also had access to no-charge materials (logos, white papers, etc.) and the system needed to differentiate between those
- users needed to be able to select how they wanted to access the materials – digital download, emailed, or USPS mail
- each user needed a unique login that tied to them to a group (distributors, customers, vendors) and provided tiered access within those groups
- all activity needed to be tracked, and reports on usage easy to generate
- dashboards for the client’s Administrators to see usage statistics, order levels, and a host of other data
- must be web-based for 24/7 access
- must be secure – encrypted and monitored for malware and other malicious activity
Working closely with our client’s in-house project team, we were able to deliver exactly the Digital Asset Management system they requested.