Website analytics are key to understanding how visitors interact with your website. By measuring the right metrics, you can improve the user experience, boost conversions, and ultimately grow your business.

Knowing which analytics to track can be overwhelming, so here’s a list of the most important ones that every business should measure.

Website Traffic

Website traffic is one of the easiest metrics to track and understand. Website traffic analyses show the number of people that visit each page on your website. This data helps to reveal who your visitors are, where they come from, and the type of content they engage with the most. You can also learn which content resonates with your intended audience and which areas of your website are underperforming.

Furthermore, tracking website traffic can be immensely helpful in finding out who is visiting your website and how they are getting there. Metrics such as location, device, or browser can all be identified as you delve deeper into the data. This information can then be used to develop better marketing strategies and discover the specific attributes of past successful campaigns.

In short, tracking website traffic is essential for understanding exactly how to keep users engaged with a site while growing its reach and relevance online.

Visitor Acquisition

Now that you know the number of people visiting your website, it’s time to figure out where exactly they’re coming from.

In today’s competitive digital landscape, understanding the sources behind your website’s visitors is crucial for optimizing your marketing efforts and driving business growth. By identifying the channels that your visitors are coming from, you can more effectively allocate your resources and tailor your strategies to reach your target audience.

Visitor acquisition channels may include organic search results, paid ads, social media platforms, referral links, and email campaigns, among others. Leveraging analytics tools (like Google Analytics) and tracking software enables you to not only measure the performance of each channel, but also gain invaluable insights into user behaviors, preferences, and the overall effectiveness of your marketing initiatives. This allows you to make data-driven decisions, enhance your digital experience, and ultimately, strengthen your competitive advantage in the marketplace.

User Behavior

The behavior of users on your website explains how users are interacting with your website after they land on it. Understanding user behavior helps optimize your website’s overall performance and maximize user engagement.

By monitoring the way your audience interacts with your platform, you can gain valuable insights into their preferences, browsing patterns, and the pages they frequent the most. This information plays an essential role in crafting more targeted marketing strategies, refining your website’s functionality, and improving the user experience.

Pay close attention to the user journey. Identify areas of opportunity for growth, as well as address any possible friction points or pain points that may be deterring potential clients. In-depth analyses promote informed data-driven decisions that will contribute significantly to your website’s success and growth.

Conversion Rates

Conversions are valuable actions taken by your customers. Before you can measure conversion rates, you’ll need to establish which actions you deem are important. Examples of customer conversions on a website include:

  • Making a purchase
  • Completing an effort to contact you, whether that be through an online form, email, or phone call
  • Subscribing to an email newsletter
  • Sharing content to social media
  • Submitting a form
  • Creating an account
  • Signing up for text alerts

Businesses should critically analyze their conversion rates to evaluate the effectiveness of their marketing campaigns and strategies. The insight derived from this analysis enables companies to make more informed decisions and fine-tune their marketing approach. A comprehensive breakdown of the underlying factors driving conversions and sales directly contributes to optimizing the marketing funnel and enhancing return on investment (ROI).

Identifying what worked from past campaigns can also provide valuable insight into updating and improving campaigns. A thorough analysis of conversion rates is necessary for ensuring long-term success and sustainable profitability.

Site Speed

Did you know that a website’s page load speed directly affects user experience and customer retention? We live in a fast-paced digital world of instant gratification, and customers have come to rely on quick site speeds. Even just a three second delay in load time can cause a significant difference in customers that choose to stay or leave. A slow website can cause you to miss out on a large percentage of potential leads.

Ensuring optimal site speed is not only essential for visitor engagement, but also for search engine rankings. It’s so essential that the Google algorithm is known to prioritize page speed as a factor for successful search engine optimization (SEO). Page loading times should be monitored regularly with any issues addressed as they arise.

By implementing tools to evaluate your site’s performance, you can identify potential bottlenecks, improve user satisfaction, and drive conversions. Whether it’s optimizing images, reducing server response time, switching hosts, reducing files or plugins, or utilizing caching methods, investing in site speed enhancements will increase user satisfaction. Talk with your website designer or host about ways you can improve a slow website. Don’t let slow load times hurt your online presence.


This is not a comprehensive list of all the available analytics to track, but it will help get you started with gathering data for a successful strategy.

If you have further questions about any of these strategies or would like more information on how Vervocity can help, reach out to us! Our team of experienced professionals can design, build, develop, host, analyze, and monitor your website. Additional support, like search engine optimization, is offered to ensure the success of your website’s visibility after it has launched.

We know reading website analytics can be confusing at first. Vervocity not only sets up tracking, but we’ll also walk you through the results in one of our detailed reports. Our mission is to make our clients wildly successful, and we will be there for you to make that happen every step of the way.