Contests on social media can be a win-win situation for your business. Your follower wins a prize and you incentivize people to follow, increase subscribers and engagement, and convert leads to customers. But where do you start?
We’re going to take a moment to talk about bringing a unique approach to you contest, actually picking the random winner of your contest, and preparing contest rules. These are feats that should be handled properly to avoid contest woes, so take a look.
Creative contest ideas
You can ask your followers to enter your contest by “liking the post”, “leaving a comment”, “posting a photo”, “using our hashtag”, and more. A great way to spur people on is to ask them to caption a funny or endearing photo. Another great idea is to have the follower fill in the blank on a funny or informative sentence. You can even ask a multiple choice question and ask them to comment with their answer. Don’t forget you can crowdsource using your post, too, by asking them to pick your new logo or make another business decision for you.
Funny photos and well thought out graphics will help your post gain momentum. Use a tool like Canva to create a unique graphic that will gain shares. Another option is to record a short video explaining the contest and asking them your question. We recommend you try both at different times and see what works best for your audience. Track the contest using your analytics and if one wins over the other, stick with what works.
Pick a winner
Draw your random winner using The Good Luck Fairy tool from Fanpage Karma. Once you’ve logged in using Facebook … all you need is the URL of your Facebook post and this tool does the rest of the work. This tool will pick a winner by comment, by search term (let’s say you want them to mention a word in a comment on a post to win), or by interaction (which would include likes, reactions, or shares). This tool even helps you build a Winner’s Certificate to congratulate your winner!
Prepare contest rules
We recommend that you draft contest rules to make every part of your contest clear to the participant. In the Facebook Pages Terms Part III Section E, Facebook specifically states that you are responsible for the official rules of your contest, that you must offer terms and eligibility requirements, and that you must be in compliance. They also state that your rules must include a complete release of Facebook by each entrant or participant and acknowledgement that the promotion is in no way sponsored, endorsed, or administered by Facebook, or associated with, Facebook.