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geofenced locations on a map

Geofencing is a great tool for digital advertising in specific circumstances but is not effective in EVERY situation. The goal for digital advertising is not just to reach the right person, but to reach a large number of the right person. To geofence a small store, restaurant, etc. is not an effective use of the…

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Hot pepper representing hot visual content

It’s hard to miss the growth of sites and services that rely on the visual experience in their marketing efforts. Many brands rely on pretty pictures to tell stories and attract visitors. It’s a fact that images get much more engagement on social networks like Facebook and Instagram. Even new platforms such as TikTok have…

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Marketing concept on white plate with fork and knife on red napkins

If you don’t consider marketing a strategic part of the overall business plan, prepare to be left in your competitor’s dust. Ultimately marketing is the first step to building revenue. Your pockets will remain empty if you choose not to fill others in on what makes your business tick. It can feel like your business…

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