If your website is not mobile-friendly, you might be missing customers. Nearly two-thirds of Americans, according to Pew Research Center, are now smartphone owners, and for many, these devices are a key entry point to the online world.

To take action, you have a couple of choices. You can create a mobile site to go along with your primary site, or you can have one site built with a responsive web design.

With the first choice, when you create a mobile site, your primary site will detect if the user is on a mobile device and redirect them to the mobile version. This cannot always be relied upon.

Fortunately, a responsive site doesn’t require mobile detection. With the latter choice, a responsive website formats itself for the device screen size. The user will switch between different screen sizes and orientations effortlessly. You will only need one domain for a responsive website. That means you can keep the domain (http://www.yourdomain.com) you currently have.

A responsive website will also preserve your link equity. Link equity is the number of inbound links going to pages on your website. Your website needs link equity to help boost search engine ranking. On a side note, link equity on a mobile site will not count toward a primary site.

Responsive websites will work well on new devices going forward without having to be programmed further. Mobile sites may need to be re-worked to stay current.

As you can see, a responsive website is a great investment for your business. The fact is more users than ever are coming to the web on mobile devices, and you need to be ready for them. Your mobile-friendly, responsive website will ensure a lower bounce rate and higher conversion rate while saving you money in the long run.

Contact us at (217) 222-1451 if you’d like to discuss your specific website needs today!