U.S. Paint has delivered vibrant, high-quality, specialty paints and coatings for Original Equipment Manufacturers (OEMs) in the automotive, powersports, and other industries since 1931. Their systems are always designed with point-of-use in mind. Chemists and formulators work with client designers, operators, and engineers to ensure reliable paint and coating applications and workability, every time. U.S. Paint came to Vervocity with a goal to produce a high converting promotional video for B2B marketing. Promotional videos promote products or services to prospective businesses. One thing to note here, is that these videos don’t have to be a hard-selling, blatant sales pitch. An engaging promo video can tell a story and bring the conversation to a more personalized level to make the advertising less intrusive.
It was not enough for our videographer to simply show paints pouring on-screen in this video, as beautiful as that may be. We had to question a world without color to show the importance of everything that U.S. Paint does WITH color. We took impressive landscape video, imagery of equipment utilizing colorful paints, stunning background music, and in-lab experiences at U.S. Paint. Then we put together a cinematic long-form video to make the best impression on the viewers. The results are real and powerful brand connections that drive engagement and boost brand awareness. Of course we gather input at every turn, but we pride ourselves on being able to seamlessly work as part of your team. We understand deadlines and focus on making the process easy, and even fun, for our clients!
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