How to Set Marketing Goals with the SMART Method

How to Set Marketing Goals with the SMART Method

Setting vague marketing goals is like aimlessly wandering around a maze. It can be confusing, frustrating, and ultimately lead you nowhere. By being SMART about your goals, you can set your business up for success without the hassle and stress of guesswork. In this blog post, we’ll look closer at the SMART Method and explain…

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Let’s Get Digital: Conner Kelty

lets get digital conner kelty

Let’s Get Digital this week with our next employee spotlight – Conner Kelty. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and our employees know how to get the job done! Conner began interning at Vervocity in 2017 and became a full-time member of…

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Content Marketing Tips for Small Businesses

Content marketing tips for small businesses

Small business owners often face a common challenge when it comes to marketing – how to stand out from the crowd with limited resources. Digital marketing has provided more opportunities for smaller businesses to compete with bigger brands. Content marketing, in particular, can be used to create a unique brand voice and connect with customers…

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Is Your Website Design Stuck in the Past?

Is your website design stuck in the past?

First impressions matter. Your website is often a first point of contact between your business and potential customers. An eye-catching, intuitive website design can set you apart from the competition and help grow your customer base. However, as time passes, your website might become outdated, slow, or ineffective, leading to lost opportunities and revenue. You…

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E-Commerce Trends to Look Out for in 2024

e-commerce trends to look out for in 2024

E-commerce has rapidly evolved in the past decade, transforming the way businesses approach selling products and services. With technological advancements and increased consumer expectations, the e-commerce landscape is constantly changing. As a business owner and online retailer, it’s important to stay up-to-date with the latest trends to create strategies that resonate with your audience. In…

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5 Spooky Mistakes That Scare Away Customers

5 Spooky mistakes that scare away customers

We love a good marketing strategy that sends customers running… to your business, not away from it. Halloween is just around the corner, so we thought it would be the perfect time to uncover common mistakes that businesses make with their marketing. Here are five spooky mistakes that could be scaring away your customers. Your…

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Truths Behind Pay-Per-Click Advertising

Truths behind pay-per-click advertising

“Drive more traffic to your site.” “Double your leads overnight.” “Maximize your ROI.” We could go on and on with one-liners about the benefits of pay-per-click (PPC) advertising. However, we know that as a business owner or marketing specialist, you’ve likely already been bombarded with vague promises of digital success. So what can you actually…

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Do’s and Don’ts of Engaging Social Media Captions

Do’s and Don’ts of Engaging Social Media Captions

Social media has revolutionized the way we connect and socialize in this digital age. With just a few clicks, we can share our thoughts, express our opinions, and showcase our creativity to an audience all over the world. But wait, there’s a catch: you only have a few seconds to capture your audience’s attention. Eye-catching…

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Eight Ways to Craft a Winning Social Media Strategy

eight ways to craft a winning social media strategy

With so many social media platforms out there, it can be difficult to decide where to start. Just thinking about creating content for each platform can give you decision fatigue. You’ve likely stumbled upon countless articles telling you to “be more human” and “less robotic” in your social media strategy. While you read these words,…

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Let’s Get Digital: Josh Mullner

Let's Get Digital Josh Mullner

Let’s Get Digital this week with our next employee spotlight – Josh Mullner. Our Let’s Get Digital segment features staff members from different departments around the office. Teamwork makes the dream work, and our employees know how to get the job done! Josh joined Media Development (now Vervocity) in 2014 and has been producing eye-catching,…

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